#A80300
- RGB
- 168, 3, 0
- Brightness
- 91.9
- HSL (°,%,%)
- 1°, 100%, 33%
- HSV V %
- 66%
- Lab
- 34.8, 58.2, 49.0
- CMYK (%)
- 0%, 98%, 100%, 34%
- PNG size
- 6.2 KB
- Tone / Feel
- dark, intense warm hue
Black text
2.68:1
Fail (normal) · Fail (large)
White text
7.84:1
AAA (normal) · AAA (large)
Recommended text: White (7.84:1 — AAA / AAA)
Color Profile: #A80300
Common Name: Scarlet Red
RGB: (168, 3, 0)
HSL: (0°, 100%, 33%)
Contrast: vs White: 3.9 (AA Pass), vs Black: 7.8 (AA Pass)
Mood: Scarlet Red evokes strong emotions and intensity, often associated with passion, power, and urgency. It’s a color that stands out in visual art, design, and branding, making it a go-to for statements in both commercial and creative spaces. Popular in contexts demanding attention or action, it symbolizes vitality and dynamism.
Notable Matches:
- Australian Standard AS2700 – Scarlet: #C23C2B
- British Standard BS 381C – Post Office Red / Cherry: #C41C22
- Pantone FHI – Candy Apple Red: #B60017
- Benjamin Moore – Heritage Red: #9A0B15
- Behr Paint – Candied Cherry: #BF2010
Why Designers Use It:
- Attention-Grabbing: The boldness of #A80300 is often used in design to grab immediate attention. It’s a dynamic color that stands out in both large-scale signage and small product branding.
- Passion & Energy: This shade of red is often seen in industries related to entertainment, fashion, and sports due to its associations with excitement, passion, and vitality.
- Versatility: Despite its strong nature, it adapts well to various contexts, from high-end luxury brands to fast food chains and tech startups looking to signify energy and innovation.
- Trend Influence: Scarlet Red’s association with vitality and urgency makes it particularly trendy in modern digital designs, especially in media and advertising. Its frequent use in visual storytelling and promotional materials ensures its continued popularity.
- Cultural & Industry Affiliation: Red is historically linked to power, action, and importance across various cultures. #A80300 finds a home in sectors like automotive (for alert and energy), military (visibility and urgency), and luxury branding (exclusivity). It’s also found in art galleries where bold visuals are appreciated.