#A70101

Color Profile: #A70101

Common Name: Scarlet

RGB: (167, 1, 1)

HSL: (0°, 99%, 33%)

Contrast vs White: 4.2:1 - AA pass

Contrast vs Black: 13.3:1 - AAA pass

Mood: #A70101 is a bold, dramatic, and attention-grabbing shade of red. It conveys a sense of urgency, passion, and intensity. Often used in designs to evoke strong emotions, this color is associated with confidence and action. Popular in many high-energy environments, it stands out and demands attention, creating an electrifying atmosphere in both physical and digital spaces.

Close Matches:

• Australian Standard AS2700 - Scarlet: #C23C2B
• British Standard BS 381C:1996 - Post Office Red: #C41C22
• Pantone Solid Coated - PANTONE 1797 C: #C9282D
• RAL Classic - Traffic Red: #BE3B37
• Jotun Paint - #C14B3D: #C14B3D

Why Designers Use It:

• Boldness & Impact: This color is often chosen for its ability to make a strong, assertive statement. Designers use it in high-visibility spaces, like advertising and branding, where catching the eye quickly is paramount.
• Emotional Connection: Red is universally associated with strong emotions, including love, danger, excitement, and power. It can elicit both positive and negative reactions, which makes it a versatile choice for designers aiming to evoke specific moods.
• Tradition & Symbolism: Historically, red has been used in many cultures to signify power, leadership, and vitality. This color has been popular in military and governmental insignia, as well as in logos for food and entertainment industries.
• Industry Usage: It’s commonly found in automotive design, safety signage, and product packaging for food and beverages. Additionally, it’s often featured in design for high-performance and competitive products, such as sports cars or energy drinks.