#A5311A
- RGB
- 165, 49, 26
- Brightness
- 98.1
- HSL (°,%,%)
- 10°, 73%, 37%
- HSV V %
- 65%
- Lab
- 38.3, 46.5, 40.2
- CMYK (%)
- 0%, 70%, 84%, 35%
- PNG size
- 5.4 KB
- Tone / Feel
- dark, vivid warm hue
Recommended text: White (6.88:1 — AA / AAA (large))
Color Profile: #A5311A
Common Name: RAL 040 40 60
RGB: 165, 49, 26
HSL: 12°, 76%, 38%
Contrast vs White: 3.4 (AA Pass)
Contrast vs Black: 7.7 (AA Pass)
Mood: The color #A5311A exudes a sense of warmth and boldness. It has a rich, reddish hue that’s both inviting and assertive, making it ideal for creating a strong visual impact. This color brings to mind luxury and confidence, often associated with strong branding or elements needing to convey authority or sophistication.
Close Matches:
- RAL 3020 - Traffic Red: #BE3B37 (ΔE=11.54)
- Benjamin Moore - Tomato Tango: #C0402E (ΔE=8.45)
- Pantone 1675 C: #A63F1E (ΔE=6.21)
- BS 2660 - Poppy Red: #C7361E (ΔE=13.67)
Why Designers Use It
This deep reddish hue is often chosen for designs that need to stand out or command attention. It's frequently seen in logos, advertising, and interior designs where making a statement is key. The color’s connection to strength, passion, and confidence makes it ideal for industries that want to exude power—like automotive, fashion, and tech. Its use is not only visually striking but also symbolic of energy and leadership. In various cultures, red tones like #A5311A are associated with vitality and protection. Designers also favor it in contexts where emotion and high impact are crucial, such as in safety-related elements or branding for luxury items. The color can be used in both modern and traditional settings, though it tends to be more associated with contemporary trends in high-energy environments like sports, performance, and cutting-edge design.