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#A37C74

Brightness
136.0
HSL (°,%,%)
10°, 20%, 55%
HSV V %
64%
Lab
55.5, 13.9, 10.2
PNG size
6.0 KB
Tone / Feel
mid, soft warm hue
Black text 5.69:1 AA (normal) · AAA (large) (large)
White text 3.69:1 Fail (normal) · AA (large) (large)

Recommended text: Black (5.69:1 — AA / AAA (large))

Color Profile: #A37C74

Common Name: Muted Rosewood

RGB: 163, 124, 116

HSL: 10°, 20%, 55%

Contrast vs White: 25.6 (AA pass)

Contrast vs Black: 10.2 (AA pass)

Mood Blurb: #A37C74 invokes a sense of warmth, sophistication, and a subtle vintage vibe. Its soft yet rich tones make it suitable for various design contexts, from cozy interiors to high-end product packaging. The color speaks to an understated elegance, evoking feelings of calm and grounded beauty.

Notable Matches:

  • Possum - Australian Standard AS2700, #9F867E, ΔE=6.69
  • Fallow - BS 2660, #A7806B, ΔE=7.33
  • Tropical Brown - Jotun paint catalogue, #967360, ΔE=7.57
  • Hickory Branch - Dunn-Edwards Perfect Palette, #AB8274, ΔE=4.21
  • Blush - Little Greene, #AD8A83, ΔE=5.46

Why Designers Use It:

  • Often used in interior design to create warm, inviting environments.
  • Popular for rustic, vintage, and mid-century modern aesthetic contexts.
  • Applied in fashion, particularly in the autumn and winter seasons for its earthy, neutral tone.
  • Common in product packaging, notably in premium or artisanal goods, due to its sophisticated yet understated appearance.
  • This color finds frequent use in the automotive industry, particularly in vehicles designed for outdoor and rugged environments due to its connection to earthy, grounded tones.

Is it trendy? While not the most vibrant shade, muted rosewood remains a popular choice due to its versatility and timeless appeal. It has a tendency to cycle through periods of heightened popularity, particularly during seasons that favor earthy and neutral tones. It doesn't adhere to fleeting trends but instead finds consistent application across industries that emphasize quality and permanence.

Regional and Group Affiliations: It is widely used across both Western and Eastern design practices, though it is particularly beloved in Scandinavian and Japanese design aesthetics, where natural, earthy tones are prioritized for creating calming, balanced spaces.

Industry Uses: This color is favored in industries such as home décor, automotive design, fashion, and high-end packaging. The deep, natural tone of #A37C74 is perfect for conveying elegance and durability in both personal and commercial products.

Palette neighbours