#9C181B
- RGB
- 156, 24, 27
- Brightness
- 87.7
- HSL (°,%,%)
- 359°, 73%, 35%
- HSV V %
- 61%
- Lab
- 33.6, 51.9, 34.6
- CMYK (%)
- 0%, 85%, 83%, 39%
- PNG size
- 6.2 KB
- Tone / Feel
- dark, vivid warm hue
Black text
2.56:1
Fail (normal) · Fail (large)
White text
8.20:1
AAA (normal) · AAA (large)
Recommended text: White (8.20:1 — AAA / AAA)
Color Profile: #9C181B
Common Name: Signal Red
RGB: (156, 24, 27)
HSL: (359°, 77%, 34%)
Contrast:
Vs White: 51.4 (AA Pass)
Vs Black: 10.4 (AA Fail)
Mood: This rich and bold red has a deep, intense presence often associated with urgency, importance, and energy. Its strong visual impact makes it a favorite in environments that demand attention, from design projects to branding and warnings. It exudes a sense of warmth and vigor, making it both commanding and energizing.
Notable Color Matches:
- RAL 3020 Traffic Red #BE3B37
- BS 2660 Post Office Red #922529
- Pantone 1805 C #AF292E
- Jotun SIGNAL RED #B03F3C
- Farrow and Ball Blazer #B64F48
Why Designers Use It:
- This color is often used for attention-grabbing designs, making it popular in signage, advertisements, and emergency-related designs. It communicates urgency and importance and is effective in catching the eye.
- The shade is prevalent in branding for high-energy industries, such as sports, automotive, and entertainment. Designers use it to evoke excitement and to highlight critical information or products.
- In the design world, red tones like this one are frequently associated with boldness and confidence. It can symbolize strength and passion, fitting well in logos and product designs intended to stand out in competitive markets.
- Its use in traffic signs, road safety equipment, and warning labels aligns with its psychological impact: alerting people to immediate action or danger.
- Regionally, it has strong associations with high visibility in industrial applications, where it helps ensure safety or catch attention quickly, whether on ships, vehicles, or uniforms.