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#9B4F3E

Brightness
106.2
HSL (°,%,%)
11°, 43%, 43%
HSV V %
61%
Lab
42.6, 30.0, 24.4
PNG size
5.8 KB
Tone / Feel
dark, soft warm hue
Black text 3.58:1 Fail (normal) · AA (large) (large)
White text 5.86:1 AA (normal) · AAA (large) (large)

Recommended text: White (5.86:1 — AA / AAA (large))

Color Profile: #9B4F3E

Common Name: Kelly Moore Paint - High Society

RGB: 155, 79, 62

HSL: 14, 35%, 45%

Contrast vs White: 5.8 (AA pass)

Contrast vs Black: 7.2 (AA pass)

Associated Mood: A warm, earthy red with a subdued, yet rich tone. This color evokes feelings of stability and passion, making it ideal for spaces that require a grounding effect, while still maintaining warmth. It's often seen as a sophisticated hue that adds depth and elegance to both modern and traditional designs.

Notable Close Matches:

  • Behr Paint - Red Lodge: #9D4F3F (ΔE=0.95)
  • Trumatch - 4-c7: #9B4F3F (ΔE=0.58)
  • Pantone FHI - Baked Clay: #9C5642 (ΔE=3.60)
  • British Standard BS 381C:1996 - Terracotta: #A65341 (ΔE=4.01)

Why Designers Use It:

This shade is widely embraced for its versatility and deep, earthy appeal, often used in designs that seek to communicate warmth and grounding. It's a popular choice in interior design for walls, especially in living rooms or dining areas, where it creates a welcoming atmosphere. In the fashion industry, this color is favored for creating bold, yet refined apparel collections, and it has a long history in the textile industry where it mimics the natural hues of clay and terracotta. Designers also use it for branding and product packaging, especially in industries like cosmetics and artisanal products, where a connection to natural materials is a selling point. It has a subtle connection to traditional, rustic styles but also fits within contemporary design trends, offering a sophisticated balance between old and new.

Palette neighbours