#9B4B80
- RGB
- 155, 75, 128
- Brightness
- 111.1
- HSL (°,%,%)
- 320°, 35%, 45%
- HSV V %
- 61%
- Lab
- 43.6, 40.2, -14.6
- CMYK (%)
- 0%, 52%, 17%, 39%
- PNG size
- 6.7 KB
- Tone / Feel
- mid, soft warm hue
Black text
3.71:1
Fail (normal) · AA (large) (large)
White text
5.66:1
AA (normal) · AAA (large) (large)
Recommended text: White (5.66:1 — AA / AAA (large))
Color Profile: #9B4B80
Common Name: Plum Passion
RGB: 155, 75, 128
HSL: 314°, 32%, 47%
Contrast vs White: 3.6 (AA pass)
Contrast vs Black: 6.3 (AA pass)
Mood: A soft yet striking shade, often used to create a sense of depth and warmth. It evokes feelings of luxury and richness, making it a popular choice in high-end fashion and interior design. This color strikes a balance between boldness and subtlety, allowing it to stand out without overwhelming. It can be used to create calm, intimate atmospheres or add an elegant touch to modern settings.
Close Matches:
- Dunn-Edwards: Plum Passion (#9B4B80) - ΔE=0.00
- Pantone FHI: Vivid Viola (#9F4D84) - ΔE=1.60
- Benjamin Moore: Twilight Magenta (#9C4B81) - ΔE=0.61
- Jotun: Royale Berry (#895871) - ΔE=18.30
- Behr: Exotic Bloom (#A7598F) - ΔE=5.30
Why Designers Use It:
- This color is often associated with sophistication and artistic flair. Designers gravitate toward this tone for its versatility and emotional impact. It’s widely used in luxury branding, fashion, and modern interior design.
- Due to its deep, rich hue, #9B4B80 has become a favorite for creating atmospheric or dramatic effects. It’s often paired with gold or metallic tones in design to emphasize a sense of wealth and opulence.
- Common in cosmetic packaging, especially in products aiming for a more mature or high-end market, this color carries an air of refined elegance.
- The color also has roots in art history, often seen in classic portraiture and fabrics, making it popular for institutions and cultural sectors that wish to invoke a sense of tradition combined with modernity.
- It has strong regional appeal in Western design aesthetics, particularly in Europe and the U.S., but its depth also makes it compatible with global interior design trends.