#9B2B2A

Color Profile: #9B2B2A

Common Name: Waratah Red

RGB: (155, 43, 42)

HSL: (0, 61%, 43%)

Contrast Ratio: 5.3:1 vs White (AA Pass), 5.0:1 vs Black (AA Pass)

Associated Mood: This color strikes a balance between vibrant and grounded, drawing inspiration from deep, rich natural tones. It conveys passion and energy, often evoking a sense of urgency or intensity. With its bold and saturated hue, #9B2B2A stands out and makes a statement while maintaining elegance and warmth, making it popular in industries such as fashion and automotive design.

Notable Matches:

• Australian Standard AS2700 - Waratah: #9B2B2A (ΔE=0.00)
• Jotun Paint - Signal Red: #B03F3C (ΔE=7.33)
• Pantone FHI 18-1552 TCX - Lava Falls: #9A2B2E (ΔE=2.67)
• Benjamin Moore - Deep Rose: #A13830 (ΔE=4.48)
• Behr Paint - Holly Berry: #912929 (ΔE=4.25)

Why Designers Use It:

This rich, vibrant red with a hint of earthiness is commonly used in design projects where impact is needed without overwhelming the viewer. The color exudes energy and strength, making it suitable for brands aiming to evoke passion, power, and attention. Designers often choose #9B2B2A for automotive branding, fashion, interior design, and marketing materials that demand bold statements. It’s particularly favored in industries that emphasize luxury, high-energy products, and dynamic visuals, and it’s often seen in promotional and advertising materials where grabbing attention is key.

Regionally, it is prominent in Australia, where the Waratah flower is a symbol of the nation’s rich natural heritage. #9B2B2A carries a certain rugged beauty and is associated with indigenous flora. While not new, this color has seen a resurgence as part of the retro trend, blending old-school passion with modern sensibilities. It’s ideal for designs that bridge the gap between tradition and contemporary style.