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#99000B

Brightness
83.7
HSL (°,%,%)
356°, 100%, 30%
HSV V %
60%
Lab
31.3, 54.9, 40.7
PNG size
5.6 KB
Tone / Feel
dark, intense warm hue
Black text 2.36:1 Fail (normal) · Fail (large)
White text 8.90:1 AAA (normal) · AAA (large)

Recommended text: White (8.90:1 — AAA / AAA)

Color Profile: #99000B

Common Name: Space Cherry

RGB: rgb(153, 0, 11)

HSL: hsl(348, 100%, 30%)

Contrast vs White: 7.1 (AA pass)

Contrast vs Black: 18.2 (AA pass)

Mood: Deep, bold, and striking. This color resonates with energy and confidence, evoking a sense of power and luxury. It’s often used to create a dramatic and intense atmosphere, favored in high-impact design elements.

Notable Matches:

  • Pantone FHI: Space Cherry #990011 (ΔE=2.86)
  • Benjamin Moore: Heritage Red #9A0B15 (ΔE=4.44)
  • Australian Standard: Signal Red #AF312A (ΔE=11.97)
  • BS 2660: Poppy Red #C7361E (ΔE=15.55)

Why Designers Use It:

This vibrant, bold red is used in design to create eye-catching elements and evoke strong emotions like passion and urgency. It’s commonly seen in branding, advertising, and high-contrast design elements where drawing attention is key. Designers choose it for its intensity and its ability to stand out in both digital and print formats. It’s especially popular in industries like fashion, automotive, and entertainment, where making a bold statement is vital. The color is often linked to luxury, sophistication, and vitality, and its use in art and design has roots in traditions from cultures emphasizing power, vibrancy, and boldness. With its strong connection to energy, it’s commonly found in signage, packaging, and sports team logos as well. The color is a favorite in pop culture and modern trends, with a strong association to the fashion and entertainment industries, reflecting high energy and style.

Palette neighbours