#990000
- RGB
- 153, 0, 0
- Brightness
- 83.7
- HSL (°,%,%)
- 0°, 100%, 30%
- HSV V %
- 60%
- Lab
- 31.3, 54.7, 45.1
- CMYK (%)
- 0%, 100%, 100%, 40%
- PNG size
- 5.0 KB
- Tone / Feel
- dark, intense warm hue
Recommended text: White (8.92:1 — AAA / AAA)
Color Profile: #990000
Common Name: Signal Red
RGB: 153, 0, 0
HSL: 0°, 100%, 30%
Contrast vs White: 5.6 (AA Pass)
Contrast vs Black: 9.5 (AA Pass)
Mood: This shade embodies a deep, intense red that sparks energy and draws attention. Bold, impactful, and often associated with warnings or signals, it creates an urgent, yet sophisticated mood. It’s a color that commands focus and conveys strength, without being overly aggressive.
Close Named Matches:
- Australian Standard AS2700 - Signal Red - #AF312A
- BS 2660 - Poppy Red - #C7361E
- Jotun Paint - #C14B3D
- Pantone FHI - Space Cherry - #990011
Why Designers Use It:
This color, #990000, has become a go-to in many design fields due to its intense visual impact. Designers often utilize this red to create urgency or highlight key elements in signage, safety products, and branding. It has a strong association with caution and alertness, making it a preferred choice in fields like transportation, emergency response, and road safety. It's also prevalent in the automotive industry, particularly for alerting drivers to hazards or important messages. This red resonates deeply in design, as it represents a direct line of communication – it's bold, loud, and inescapable. Given its origin in safety and signal systems, it continues to thrive in these industries but also gets used creatively in modern, high-energy branding. Despite its somewhat intense nature, it carries a certain elegance when paired correctly with muted tones or used sparingly in art and advertising.