#9890B4
- Brightness
- 150.9
- HSL (°,%,%)
- 253°, 19%, 64%
- HSV V %
- 71%
- Lab
- 61.6, 10.4, -17.7
- CMYK (%)
- 16%, 20%, 0%, 29%
- PNG size
- 6.7 KB
- Tone / Feel
- mid, soft cool hue
Recommended text: Black (6.98:1 — AA / AAA (large))
Color Profile: #9890B4
Common Name: Lilac
RGB: (152, 144, 180)
HSL: (240, 18%, 63%)
Contrast vs White: 4.5:1 (AA Pass)
Contrast vs Black: 13.4:1 (AA Pass)
Mood Blurb:
The color #9890B4 is often associated with calmness, elegance, and subtle sophistication. It’s commonly used in spaces designed to evoke a serene and refined atmosphere, providing a touch of luxury without being overpowering. A great middle ground between purple and blue, it often appears in contemporary design and fashion, lending a soft yet striking quality to its surroundings.
Notable Matches:
- Australian Standard AS2700 P23 - Lilac (#A093AE)
- Behr Paint - June Berry (#9B94B6)
- Benjamin Moore - Snugglepuss (#9D95BC)
- Jotun Paint - Orchid Musk (#8D8FB0)
- Pantone FHI - Heirloom Lilac (#9993B1)
Why Designers Use It:
Designers are drawn to #9890B4 because it offers versatility and balance, blending well with both modern and traditional aesthetics. It is often chosen for its gentle, understated quality that doesn’t compete with bolder hues, making it ideal for accent walls, interior decor, and soft branding. Its muted tone makes it widely adaptable, suitable for various industries including fashion, interior design, and branding, where subtle luxury is desired. The color’s historical ties to royalty and luxury further enhance its appeal, making it a favorite for designs that aim to exude sophistication.