#977540
- RGB
- 151, 117, 64
- Brightness
- 123.8
- HSL (°,%,%)
- 37°, 40%, 42%
- HSV V %
- 59%
- Lab
- 51.5, 6.8, 34.0
- CMYK (%)
- 0%, 23%, 58%, 41%
- PNG size
- 6.2 KB
- Tone / Feel
- dark, soft warm hue
Recommended text: Black (4.93:1 — AA / AAA (large))
Color Profile: #977540
Common Name: Rich And Rare
RGB: 151, 117, 64
HSL: 33°, 40%, 40%
Contrast Ratio: 5.5:1 (AA pass)
Mood Blurb: This earthy, warm brown has a grounded, natural feel. Its rich tone evokes a sense of luxury and comfort while maintaining an understated elegance. The subtle depth in the hue also makes it a versatile choice, blending seamlessly into both rustic and modern settings.
Close Named Matches:
- Hallman Lindsay: #977540 - Rich And Rare (Exact match)
- Kelly Moore: #977540 - Holy Grail (Exact match)
- Behr: #9B7A46 - Gold Ink
- Dulux: #9C7851 - Masters Gold
- Jotun: #9B834B - Ivy Dirt
Why Designers Use It:
This color is favored for its ability to create a sophisticated, warm atmosphere in both interior design and branding. It is commonly used in spaces requiring a touch of refinement without appearing overly bold or brash. Often seen in luxury packaging, high-end furniture, and timeless architectural finishes, this brown is linked to stability and reliability. Its versatility is reflected in its use in industries such as construction, interior design, and fashion. Regional uses are notable in both rustic and upscale settings, particularly in Europe and the Americas, where earthy tones align with cultural aesthetics emphasizing natural warmth and grounded luxury.