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#97732F

Brightness
121.8
HSL (°,%,%)
39°, 53%, 39%
HSV V %
59%
Lab
50.7, 6.7, 41.9
PNG size
5.8 KB
Tone / Feel
dark, vivid warm hue
Black text 4.81:1 AA (normal) · AAA (large) (large)
White text 4.37:1 Fail (normal) · AA (large) (large)

Recommended text: Black (4.81:1 — AA / AAA (large))

Color Profile: #97732F

Common Name: Golden Bark

RGB: (151, 115, 47)

HSL: (40°, 50%, 38%)

Contrast vs. White: 5.7 (AA Pass)

Contrast vs. Black: 7.0 (AA Pass)

Mood: This color evokes a warm, earthy feeling, with a deep, golden hue reminiscent of natural wood or bark in its golden autumnal state. Its subdued and grounded tones are often associated with stability, reliability, and tradition. This makes it a great choice for creating an atmosphere that feels inviting and timeless. Golden Bark's popularity spans both modern and rustic interior designs, often used in furniture and accents to bring warmth to any space.

Notable Matches:

  • Benjamin Moore: Golden Bark #97732F (Exact Match)
  • Australian Standard AS2700: Olive Yellow #8E6B2E
  • Behr: Persian Gold #9A7533
  • Jotun Paint: Quick Sand #B6884A
  • Kelly Moore: Indian Brass #A87F3D

Why Designers Use It:

This color finds its way into a variety of design contexts due to its versatility and warmth. It's a popular choice in interior design, particularly in wood accents, and is often seen in rustic, vintage, and even industrial styles. The balance between its golden undertones and muted, earthy base makes it adaptable to both modern and traditional aesthetics. It's commonly used in furniture, textiles, and cabinetry, lending a sense of grounded elegance. Designers are particularly fond of its ability to evoke a sense of comfort and hominess while still being sophisticated. Additionally, its widespread use in branding, especially in products targeting a more premium market, speaks to its elegance and timeless appeal.

Trendy or Timeless?

Golden Bark is timeless, leaning more towards classic earthy tones that remain popular year after year, rather than a passing trend. Its association with nature and durability makes it ideal for both old-world charm and contemporary interiors. While it’s not a color that screams ‘new,’ its richness and warmth offer enduring appeal. Designers often turn to this color when they want to evoke reliability and a solid presence in a space, especially in industries that value tradition like furniture making or home construction.

Palette neighbours