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#953D68

Brightness
100.3
HSL (°,%,%)
331°, 42%, 41%
HSV V %
58%
Lab
39.1, 41.7, -6.6
PNG size
7.2 KB
Tone / Feel
dark, soft warm hue
Black text 3.15:1 Fail (normal) · AA (large) (large)
White text 6.68:1 AA (normal) · AAA (large) (large)

Recommended text: White (6.68:1 — AA / AAA (large))

Color Profile: #953D68

Common Name: Regal Red

RGB: (149, 61, 104)

HSL: (338, 37%, 43%)

Contrast vs White: 4.2 (AA Pass)

Contrast vs Black: 8.1 (AA Pass)

Mood: This deep, rich hue strikes a balance between sophistication and boldness, bringing a sense of opulence and warmth. It’s often seen in artistic, luxury, or creative contexts, evoking strong emotions and confidence.

Named Matches:

  • Sherwin-Williams: Dynamo #953D68
  • Jotun: Elderberry Crush #B25668
  • Behr: Fuchsia Flair #9E3C62
  • Benjamin Moore: Berry Fizz #9F4063
  • Farrow and Ball: Radicchio #994A50

Why Designers Use It:

  • Symbolism: The color resonates with creativity, passion, and courage, making it a go-to choice for brands or spaces that want to convey energy and strength.
  • Trendy Status: This tone is increasingly popular in the fashion and interior design industries, often used for accents in luxury brands, retail, and creative studios. The color is also associated with modern and vintage aesthetics, making it a flexible option.
  • Industry Use: Common in cosmetics packaging, luxury brands, and creative industry spaces like art galleries. It can also be seen in automotive details and high-end fashion.
  • Natural Origins: This particular shade may have inspirations from natural elements like the rich reds of autumn leaves or berries, contributing to its inviting and organic feel.
  • Emotional Impact: Known to evoke warmth, confidence, and passion, often used in designs that want to leave a lasting impression, whether in print media, fashion, or visual arts.

Palette neighbours