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#94785B

Brightness
126.3
HSL (°,%,%)
31°, 24%, 47%
HSV V %
58%
Lab
52.4, 6.7, 22.6
PNG size
6.6 KB
Tone / Feel
mid, soft warm hue
Black text 5.10:1 AA (normal) · AAA (large) (large)
White text 4.12:1 Fail (normal) · AA (large) (large)

Recommended text: Black (5.10:1 — AA / AAA (large))

Color Profile: #94785B

Common Name: Pantone 7504 C

RGB: rgb(148, 120, 91)

HSL: hsl(30, 17%, 47%)

Contrast vs White: 5.2 (AA pass)

Contrast vs Black: 17.4 (AA pass)

Mood Blurb: A rich, warm tone that evokes the feeling of a vintage, rustic interior or an earthy natural landscape. Its inviting warmth makes it popular in spaces aimed at fostering comfort and tranquility. Commonly seen in interiors, this hue is appreciated for its grounded, neutral qualities that bring a subtle, organic vibe to any setting.

Close Matches:

  • Australian Standard AS2700: Cinnamon #AB816C (ΔE=8.71)
  • BS 2660: Fallow #A7806B (ΔE=7.55)
  • Pantone Solid Coated: 7504 C #94785B (ΔE=0.00)
  • Jotun Paint: Tropical Brown #967360 (ΔE=6.16)
  • Behr Paint: Fawn 394 #987A5E (ΔE=1.40)

Why Designers Use It

This color is revered for its versatility and natural appeal. As a muted, neutral shade, it blends seamlessly in various design contexts, from minimalist modern to rustic charm. Designers gravitate toward it for both interior and exterior applications, often selecting it to create a serene and grounding environment. Its subtle earthy tones evoke a connection to nature, making it a go-to for biophilic design concepts. It's used prominently in the building and furniture industries, especially for coatings, wood finishes, and paints that need to invoke warmth and elegance without overwhelming the senses. Its low saturation ensures it pairs easily with bolder accents, allowing for sophisticated color schemes that stand the test of time.

Industry Affiliation: This color is common in home décor, especially for creating a calm, welcoming atmosphere. It’s also favored in the automotive and furniture industries, where a touch of earthy elegance is desired. While Pantone's exact formulations are often used for precise matching in printing, its general tone also finds application in textiles, particularly in designs that incorporate nature-inspired elements.

Palette neighbours