#94703C
- RGB
- 148, 112, 60
- Brightness
- 119.7
- HSL (°,%,%)
- 35°, 42%, 41%
- HSV V %
- 58%
- Lab
- 49.8, 8.0, 34.0
- CMYK (%)
- 0%, 24%, 59%, 42%
- PNG size
- 6.7 KB
- Tone / Feel
- dark, soft warm hue
Recommended text: Black (4.64:1 — AA / AAA (large))
Color Profile: #94703C
Common Name: Olive Brown
RGB: (148, 112, 60)
HSL: (37°, 42%, 39%)
Contrast Ratio:
vs White: 4.4:1 (AA Pass)
vs Black: 10.7:1 (AAA Pass)
Mood:
The rich, earthy tone of #94703C evokes warmth and natural serenity. It's a color associated with groundedness, stability, and the muted elegance of autumn. Olive Brown is often found in vintage or rustic contexts, offering a nostalgic yet contemporary charm. Its balance of brown and green hues gives it a versatile character, perfect for designs that want to blend natural elements with a polished aesthetic.
Close Named Matches:
- Beaver - #856B34 (BS4800-5252, British Standard)
- Olive - #8E6B2E (Australian Standard AS2700)
- Warm Tan - #9A7346 (Benjamin Moore)
- Golden Brown - #916C3A (Pantone FHI)
- Rococo Gold - #936E3C (Behr)
Why Designers Use It:
This shade is frequently employed for its ability to communicate earthy authenticity while maintaining a degree of sophistication. #94703C is often used in home decor, fashion, and branding to evoke a sense of nature and sustainability. Its warm yet muted tone provides a calming influence, making it ideal for environments designed to inspire relaxation or focus. Designers use this color when they wish to evoke rustic, vintage, or natural vibes, making it popular in industries related to organic products, outdoor gear, and interior design.
Notably, the color's deep brownish-green quality makes it a favorite for both military and automotive designs, especially in camouflage patterns or to enhance the ruggedness of products. While it’s not as trendy as some of the brighter hues, #94703C continues to see usage in heritage and luxury brands looking for subtlety over flashiness. It is versatile in both high-end branding and practical design contexts.
Regional uses of this color can be seen in nature-inspired brands, particularly in places where the design ethos emphasizes sustainability or eco-friendliness. From olive oil packaging in Mediterranean countries to earthy tones in Scandinavian furniture, this color has become associated with nature and organic living.