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#94642C

Brightness
112.4
HSL (°,%,%)
32°, 54%, 38%
HSV V %
58%
Lab
46.4, 13.8, 38.6
PNG size
6.3 KB
Tone / Feel
dark, vivid warm hue
Black text 4.12:1 Fail (normal) · AA (large) (large)
White text 5.10:1 AA (normal) · AAA (large) (large)

Recommended text: White (5.10:1 — AA / AAA (large))

Color Profile: #94642C

Common Name: Olive Brown

RGB: rgb(148, 100, 44)

HSL: hsl(33, 56%, 35%)

Contrast with White: 39.2 (AA pass)

Contrast with Black: 12.1 (AA fail)

Mood Blurb: This color evokes feelings of warmth and reliability, often used in rustic or vintage designs. It brings a sense of earthiness and stability, typically seen in natural, earthy environments. Its deep, muted tones give it a grounded presence that pairs well with natural materials like wood or stone.

Close Named Matches:

  • Australian Standard AS2700 - Olive Yellow (#8E6B2E) - ΔE=6.77
  • BS 2660 - Golden Brown (#935422) - ΔE=9.25
  • Pantone FHI - Cathay Spice (#99642C) - ΔE=2.50
  • Benjamin Moore - Mexican Hot Chocolate (#8C5D2C) - ΔE=4.40
  • RAL Classic - Ochre Brown (#A26C44) - ΔE=9.28

Why Designers Use It:

  • Natural Elements: This color's earthy tones draw from natural elements such as the rich brown soil or the color of autumn leaves. It suggests warmth, stability, and reliability, making it a great choice for designs that aim to evoke comfort and trust.
  • Trendy, but Timeless: While the color itself is quite timeless, it's currently seeing a resurgence in various interior designs, particularly in rustic and industrial aesthetics. Its rich, earthy quality complements a variety of modern and traditional materials, making it an excellent fit for both contemporary and vintage-themed spaces.
  • Industry Usage: It's widely used in interior design, especially for home décor and furniture, as well as in industries related to construction and architecture where a natural, grounded aesthetic is desired. It's also prevalent in the automotive and fashion industries, especially in designs that want to convey ruggedness and durability.
  • Regional Affiliation: The color is often associated with Mediterranean and Western designs, where the natural tones of the earth blend with the architectural styles of the region. It speaks to a sense of the land and the environment, often bringing to mind agricultural and traditional elements.
  • Subtlety in Branding: Many brands use this color to establish a premium, understated feel. It's seen in the branding of several high-end outdoor gear manufacturers, luxury clothing lines, and even specialty food products where authenticity is key.

Palette neighbours