#909BAD
- Brightness
- 154.0
- HSL (°,%,%)
- 217°, 15%, 62%
- HSV V %
- 68%
- Lab
- 63.7, -0.1, -10.7
- CMYK (%)
- 17%, 10%, 0%, 32%
- PNG size
- 6.6 KB
- Tone / Feel
- mid, muted cool hue
Black text
7.48:1
AAA (normal) · AAA (large)
White text
2.81:1
Fail (normal) · Fail (large)
Recommended text: Black (7.48:1 — AAA / AAA)
Color Profile: #909BAD
Common Name: Light Grey Blue
RGB: (144, 155, 173)
HSL: (214°, 12%, 64%)
Contrast vs White: 4.7 (AA Pass)
Contrast vs Black: 8.5 (AA Pass)
Mood: This muted, soft hue evokes a sense of calm and sophistication. Its subtle blue undertone combined with a greyed finish gives it an air of modern minimalism, often used to convey neutrality and balance. Popular in design environments that call for subtlety without sacrificing elegance, it blends easily with other muted tones, creating spaces that are serene and thoughtfully curated.
Close Named Matches:
- Valspar Paint - #909AAD (Light Grey Blue)
- BS 2660 - #7F9FAE (Wedgewood Blue)
- Pantone CMYK Color Guide - #909AA7 (Pantone FHI 15-4009 TCX)
- RAL Classic - #939CA2 (Silver Grey)
- Munsell Color System - #93A3B2 (5pb 6.5/3.0)
Why Designers Use It:
- Neutral and versatile: Designers gravitate toward this color because it provides a clean, unobtrusive backdrop that doesn't overpower other elements, making it a go-to in modern interiors, websites, and branding where subtlety is key.
- Timeless appeal: The balance of blue and grey tones gives it a timeless quality, allowing it to work in both contemporary and classic design schemes. Its minimalism appeals to a broad audience, making it ideal for global brands and products aiming for universal appeal.
- Strategic use in branding: This color is seen across a variety of industries, from technology to luxury products, as it conveys professionalism, trustworthiness, and calm. Its association with high-tech and corporate designs makes it a natural choice in digital and business spaces.
- Trend and tradition: While this color finds its place in modern design trends, it also evokes traditional styles with its understated nature. It has been linked to cool, coastal environments, often used in architecture and interior design to reflect tranquil seascapes or minimalist Scandinavian design principles.