#901C3B

Color Profile: #901C3B

Common Name: Pantone Solid Coated

RGB: (144, 28, 59)

HSL: (348°, 59%, 34%)

Contrast: vs White: 4.3 (AA Pass)
vs Black: 8.9 (AA Pass)

Mood Blurb

This rich, deep shade of red evokes strength, passion, and elegance. Often associated with luxury and sophistication, it carries a timeless appeal that feels bold yet refined. Perfect for high-end designs, fashion, and modern visual art, this color is sure to stand out while maintaining a sense of grace and prestige.

Named Matches

• Pantone 1955 C (Pantone Solid Coated) - ΔE=0.00
• Australian Standard R24 - Strawberry - ΔE=10.78
• BS 2660-0006 - Post Office Red - ΔE=13.69
• Behr S-G-120 - Strawberry Daiquiri - ΔE=5.18
• PPG 1186-7 - Red Licorice - ΔE=11.01

Why Designers Use It

Timeless Elegance: This color has been widely adopted by industries such as fashion, interior design, and branding, where luxury and sophistication are key attributes. The rich hue offers a striking yet balanced appearance that can be used for high-end products, logos, and interiors. It creates a sense of passion, confidence, and refinement.

Strong Emotional Impact: The color's deep red tones are often used to convey power, courage, and luxury, making it a popular choice in sectors where emotional engagement is crucial, like fashion, cosmetics, and automotive industries.

Cultural Associations: This red can also evoke feelings tied to traditional and cultural symbols. In certain contexts, it is linked to festivals, love, and important life events, especially in cultures where red is a symbol of prosperity and good fortune.

Manufacturing Origins: The intensity of this shade is sometimes derived from pigments historically sourced from natural minerals or synthetic chemical dyes, which have been extensively refined for use in textiles, coatings, and high-end paints.