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#8F1648

Brightness
83.6
HSL (°,%,%)
335°, 73%, 32%
HSV V %
56%
Lab
31.5, 51.3, 2.7
PNG size
5.6 KB
Tone / Feel
dark, vivid warm hue
Black text 2.38:1 Fail (normal) · Fail (large)
White text 8.84:1 AAA (normal) · AAA (large)

Recommended text: White (8.84:1 — AAA / AAA)

Color Profile: #8F1648

Common Name: Natural Color System

Hex: #8F1648

RGB: 143, 22, 72

HSL: 340°, 73%, 31%

Contrast: White: 18.9, Black: 6.5 (Passes AA for both)

Mood Blurb: #8F1648 strikes a powerful, passionate tone, often found in deep reds that convey urgency and boldness. It's an intense color with a heavy, assertive character that makes a statement while remaining deeply grounded in tradition.

Notable Color Matches:

  • Australian Standard AS2700 R24 - Strawberry (#A8303F) - ΔE=18.90
  • Natural Color System - NCS S 3060-R20B (#8F1648) - ΔE=0.00
  • Pantone FHI 19-2047 TCX - Sangria (#982551) - ΔE=3.85
  • Benjamin Moore - Magenta (#9D294C) - ΔE=7.12
  • Behr Paint - Velvet Crush (#892342) - ΔE=7.46

Why Designers Use It:

  • Versatile in design: #8F1648 is often associated with bold branding, interior design, and product aesthetics where passion and attention-grabbing are key objectives.
  • Historical and cultural significance: This deep red shade has roots in historical color traditions, especially in art and fashion, where it was used to evoke passion and power.
  • Industry uses: It is commonly found in automotive designs, military uniforms, and logos, where strong visual impact is crucial. Its use in fashion is widespread, evoking elegance and drama.
  • Natural origin: The color resembles hues found in natural elements like fruits (e.g., strawberries) and flowers, contributing to its organic, lively feel.

Palette neighbours