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#8D5342

Brightness
102.4
HSL (°,%,%)
14°, 36%, 41%
HSV V %
55%
Lab
41.6, 22.3, 20.3
PNG size
6.6 KB
Tone / Feel
dark, soft warm hue
Black text 3.45:1 Fail (normal) · AA (large) (large)
White text 6.09:1 AA (normal) · AAA (large) (large)

Recommended text: White (6.09:1 — AA / AAA (large))

Color Profile: #8D5342

Common Name: Natural Brown

RGB: 141, 83, 66

HSL: 15°, 27%, 39%

Contrast vs White: 4.6 (AA pass)

Contrast vs Black: 10.1 (AA pass)

Mood: #8D5342 carries a warm and grounding presence. Often associated with earthy tones, it evokes a sense of stability and comfort. It is a natural, welcoming color that feels both rustic and refined, making it an ideal choice for creating cozy, inviting atmospheres or adding a touch of heritage to modern designs.

Close Named Matches:

  • BS 381C-489: Leaf Brown (#8D5B41)
  • NCS 1950 Index: S 5030-Y70R (#8D5342) [Exact Match]
  • Behr 351: California Rustic (#925643)
  • Jotun 2061: Pangolin (#8D5841)
  • Farrow and Ball 42: Picture Gallery Red (#A15A4D)

Why Designers Use It:

This color is often chosen for its association with earthy, natural aesthetics. Designers use it to create a sense of warmth and nostalgia, with its roots in wood, leather, and other organic materials. It is particularly popular in rustic, traditional, or artisanal interior design, as well as in branding for products that want to convey natural authenticity, like coffee shops or eco-friendly goods. Its application can range from clothing to paint, and it is widely used in the home decor sector, particularly in creating calm, welcoming spaces.

Trend and Cultural Associations:

The color has a timeless appeal that can be found in various cultural references and traditions. It draws from natural elements like soil, bark, and leather, often evoking a sense of history, craftsmanship, and connection to nature. While it has roots in older, classic styles, it has made a comeback in modern trends due to its versatility and ability to complement both minimalist and boho aesthetics. Its presence is particularly strong in the furniture and interior design industry, where it is frequently seen in rustic furniture, textiles, and decor elements.

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