#89AB28
- RGB
- 137, 171, 40
- Brightness
- 151.5
- HSL (°,%,%)
- 76°, 62%, 41%
- HSV V %
- 67%
- Lab
- 65.4, -29.5, 81.7
- CMYK (%)
- 20%, 0%, 77%, 33%
- PNG size
- 6.8 KB
- Tone / Feel
- dark, vivid cool hue
Black text
7.92:1
AAA (normal) · AAA (large)
White text
2.65:1
Fail (normal) · Fail (large)
Recommended text: Black (7.92:1 — AAA / AAA)
Color Profile: #89AB28
Common Name: Douglas Fir
RGB: (137, 171, 40)
HSL: (78°, 56%, 41%)
Contrast (vs. white): 6.4:1 (Passes WCAG AA)
Contrast (vs. black): 16.3:1 (Passes WCAG AA)
Mood Blurb: This color embodies a natural, earthy vibe, reminiscent of forest greens. It’s often seen in environments that aim to connect with nature, offering a calm yet fresh ambiance. It can evoke a sense of stability and growth, balancing warmth and vitality. Popular in eco-friendly designs, it’s known for its versatility in both modern and rustic settings.
Close Named Matches:
- Benjamin Moore - Douglas Fir #89AB28 Exact match
- Australian Standard AS2700 - KIKUYU #9AAC35
- Jotun - Mosley #89B04B
- Pantone FHI - Titanite #90AD3B
- Behr - New Green #8EAF36
Why Designers Use It:
- This color is commonly used in eco-conscious design, evoking natural landscapes and organic elements.
- It's a favorite in interior design for spaces that promote relaxation and connection to nature, such as wellness centers or green-themed retail environments.
- In branding, it is used to convey freshness, growth, and reliability, especially in industries like organic food, sustainability, and environmental services.
- Additionally, this shade is trending in the tech and automotive industries for products that want to present a sleek, sustainable, and forward-thinking image.
Notable Structures & Traditions:
- In architectural design, this shade of green often complements wood accents, creating a blend of industrial modernity and rustic charm.
- The color is particularly popular in Scandinavian design, where it reflects the region’s deep connection to forests and the natural world.
- This tone also has historical use in military and safety applications, where its earthy undertones help in camouflage or in conveying stability.