#877775

Color Profile: #877775

Subject: Arts & Entertainment / Visual Art & Design

Common Name: Mauve-Taupe Grey

Specs
HEX: #877775
RGB: ~135 / ~119 / ~117
HSL: ~7° / ~7% / ~49%
HSV: ~7° / ~13% / ~53%
CMYK: ~0 / ~12 / ~13 / ~47

Contrast (WCAG 2.1)
vs White: ~4.3:1 — AA normal: fail, AA large (≥18pt or 14pt bold): pass
vs Black: ~4.9:1 — AA normal: pass

Mood
Warm, grounded, and quietly confident. This grey leans into rose-brown, which gives it a human, lived-in feel that plays nicely with art paper, plasters, and natural textiles. It reads professional without feeling corporate, making it a steady backdrop for visual work and gallery settings.

Close Named Matches (brand + hex & ΔE)

• Sikkens 4041 C0.05.45 — #877775 — ΔE=0.00 (exact hit)
• Sherwin-Williams Chinchilla (SW 6011) — #867875 — ΔE~1.02 — notably close in warmth; great paint match for interiors.
• Valspar Thorny Brush (1001-9B) — #857874 — ΔE~1.68 — slightly dustier; prints as a soft taupe.
• Munsell 10R 5/1 — #847777 — ΔE~1.76 — system-based reference for disciplined workflows.
• Pantone 410 U — #877C79 — ΔE~2.64 — uncoated stock sibling; expect paper warmth to nudge the red content.

Why Designers Use It.

• Editorial & galleries: The rose-grey bias flatters artwork and photography by lowering glare and muting competing chroma. Walls, plinths, and UI backgrounds benefit from its neutrality with character.
• Brand systems: Serves as a trustworthy secondary brand tone for arts institutions, publishers, and boutique studios; it anchors brighter accents (coral, sage, powder blue) without stealing the scene.
• Print & paper: On uncoated stocks it leans warmer (see Pantone 410 U); ΔE against coated equivalents stays manageable, making cross-substrate consistency feasible with light ink adjustments.
• Interior finishes: Reads like aged plaster or clay, echoing mineral surfaces; common in contemporary European cafés, galleries, and set design where a calm, cinematic atmosphere is prized.
• Product & textiles: Works for soft-touch plastics, leather goods, knitwear, and packaging sleeves. The low saturation helps hide scuffs and manufacturing tolerances, useful in lifestyle electronics and accessories.
• Screen UI: As a canvas for content, it maintains AA contrast on dark text while keeping overall luminance humane for long reading sessions. Great for dashboards, moodboards, and proofing tools.
• Trend note: Part of the ongoing shift toward earthy, lived-in neutrals across Nordic and Japanese-influenced design; pairs well with raw woods, ecru papers, and graphite line work.