#874E43
- RGB
- 135, 78, 67
- Brightness
- 97.6
- HSL (°,%,%)
- 10°, 34%, 40%
- HSV V %
- 53%
- Lab
- 39.6, 22.7, 17.8
- CMYK (%)
- 0%, 42%, 50%, 47%
- PNG size
- 5.7 KB
- Tone / Feel
- dark, soft warm hue
Recommended text: White (6.56:1 — AA / AAA (large))
Color Profile: #874E43
Common Name: Red Brown
RGB: rgb(135, 78, 67)
HSL: hsl(9, 25%, 39%)
Contrast vs White: 3.3 (AA Pass)
Contrast vs Black: 7.4 (AA Pass)
Mood: A rich, warm, earthy hue, #874E43 evokes feelings of comfort and groundedness. Often found in natural and rustic designs, it has a timeless, slightly vintage appeal. Popular in interior design for creating inviting and cozy atmospheres, this color is well-suited for both modern and traditional styles.
Close Named Matches:
- Australian Standard AS2700: RED GUM - #884237 (ΔE=7.66)
- British Standard BS 2660: Cocoa - #9B614B (ΔE=9.38)
- Jotun paint catalogue: RUST SHADE - #865042 (ΔE=2.00)
- Behr paint: Spice - #864C41 (ΔE=0.90)
- Pantone FHI: Arabian Spice - #8C5248 (ΔE=1.87)
Why Designers Use It:
Designers favor #874E43 because of its versatility and its ability to evoke natural warmth. This color is widely used in home decor, particularly for creating a rustic or cozy ambiance. It pairs well with neutrals like beige, cream, and off-white, and can be used to create elegant yet down-to-earth designs. Its earthy quality is also popular in brands and industries focused on sustainability and eco-consciousness, providing a tactile connection to the earth.
It's commonly used in interior design, fashion, and branding for products with a vintage, retro, or earthy feel. The color reflects elements of nature like clay, wood, and stone, making it an excellent choice for organic or earthy product lines. There's also a growing trend in minimalistic designs that pair this color with modern aesthetics, providing a juxtaposition of old-world charm with contemporary simplicity.