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#853C47

Brightness
89.3
HSL (°,%,%)
351°, 38%, 38%
HSV V %
52%
Lab
35.3, 32.4, 7.7
PNG size
6.5 KB
Tone / Feel
dark, soft warm hue
Black text 2.73:1 Fail (normal) · Fail (large)
White text 7.68:1 AAA (normal) · AAA (large)

Recommended text: White (7.68:1 — AAA / AAA)

Color Profile: #853C47

Common Name: Ruby Red

RGB: (133, 60, 71)

HSL: (350, 34%, 40%)

Contrast:
VS White: 22.5:1 (AA Pass)
VS Black: 3.2:1 (AA Pass)

Mood: This deep, reddish-brown color exudes warmth and sophistication. It's often seen in settings that demand elegance, evoking a feeling of luxury and depth. Perfect for high-end design and a classic aesthetic, this color brings a certain timeless quality to any space or artwork. Popular in both vintage and modern interiors, it speaks to rich textures and the earthiness of nature.

Close Named Matches:

  • Australian Standard AS2700 - Ruby #893F4C
  • British Standard BS 2660 - Crimson / Cherry #6A2C31
  • Pantone Solid Coated - Rumba Red #823B47
  • Behr Paint - Bolero #853E45
  • Benjamin Moore - Pottery Red #864045

Why Designers Use It:

This color is favored in industries seeking a luxurious, grounded aesthetic, such as interior design, fashion, and luxury branding. Its rich, earthy undertones are particularly popular in vintage and retro-inspired styles, where warmth and nostalgia are key. Designers use it to create a strong visual presence without overpowering the overall palette, striking a perfect balance between bold and subtle.

From upscale interior projects to statement branding in the automotive and fashion industries, this shade is a go-to for creating a memorable, high-class atmosphere. The color draws from natural earth tones, often associated with precious stones, giving it a refined yet accessible feel. While it's trendy in both modern and classic designs, it holds a timeless appeal that continues to be a staple in elegant visual compositions.

Palette neighbours