#824267
- RGB
- 130, 66, 103
- Brightness
- 93.9
- HSL (°,%,%)
- 325°, 33%, 38%
- HSV V %
- 51%
- Lab
- 37.2, 32.4, -9.2
- CMYK (%)
- 0%, 49%, 21%, 49%
- PNG size
- 6.3 KB
- Tone / Feel
- dark, soft warm hue
Recommended text: White (7.18:1 — AAA / AAA)
Color Profile: #824267
Common Name: Sikkens 5051 - Traffic Purple
RGB: 130, 66, 103
HSL: 320°, 25%, 40%
Contrast with White: 4.5:1 (Passes AA)
Contrast with Black: 7.1:1 (Passes AA)
Why Designers Use It
Notable Structure & Usage: This color, known as "Traffic Purple," has a deep, muted tone that's widely used for accentuation and emphasis in design projects, especially those requiring a sophisticated or bold statement. It finds its application in premium brands, automotive industries, and even certain digital platforms due to its unique balance between purple and red. It's also seen in certain traditional European styles that lean toward luxurious, antique color schemes, but its modern usage aligns with branding that conveys elegance and authority.
Industry Uses: Often found in corporate and luxury branding, interior design, and packaging, this color's rich, purple hue is ideal for sectors that wish to evoke premium or high-end aesthetics. It is popular in automotive industries for car interiors and branding and used in web design for its appealing contrast. The deep tones of this shade also make it relevant for digital spaces aiming for a luxurious feel without feeling too ostentatious.
Trendy or Traditional: This shade of purple has its roots in historical color palettes used by royalty and aristocrats. In the modern day, it is more frequently used for contemporary designs, but still resonates with those who prefer a touch of classical sophistication. It’s trending in packaging and branding, particularly within high-end cosmetics and interior brands.
Notable Close Matches
- Jotun - Royale Berry: #895871 (ΔE=11.00)
- Benjamin Moore - Summer Plum: #7C3D64 (ΔE=2.45)
- Behr - Sugar Plum: #7C3D6A (ΔE=5.21)
- Farrow and Ball - Preference Red: #6D4247 (ΔE=19.63)