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#7C3B40

Brightness
84.3
HSL (°,%,%)
355°, 36%, 36%
HSV V %
49%
Lab
33.5, 28.7, 10.2
PNG size
6.6 KB
Tone / Feel
dark, soft warm hue
Black text 2.56:1 Fail (normal) · Fail (large)
White text 8.21:1 AAA (normal) · AAA (large)

Recommended text: White (8.21:1 — AAA / AAA)

Color Profile: #7C3B40

Common Name: Ruby Starlet

RGB: 124, 59, 64

HSL: Red: 0°, Saturation: 0.41, Lightness: 0.35

Contrast vs White: 4.7:1
Contrast vs Black: 8.5:1

Contrast AA Pass/Fail: Pass

Mood: This deep, earthy red exudes a feeling of warmth and strength. It's a rich, sophisticated hue that's often associated with passion, energy, and refined elegance. Popular in interior design, particularly for creating a cozy and inviting atmosphere, it can also be used to communicate power and resilience.

Close Named Matches:

  • Dulux Trade: Ruby Starlet #7C3B40 ΔE=0.00
  • Australian Standard AS2700: Ruby #893F4C ΔE=6.02
  • Behr: Spiced Wine #76383F ΔE=2.55
  • Pantone FHI: Merlot #79393E ΔE=1.01

Why Designers Use It:

This rich red is favored for its versatility in design, often found in high-end residential and commercial interiors. It brings warmth and elegance to spaces like living rooms, restaurants, and upscale hotels. Designers use this color to evoke emotion, providing an inviting yet bold statement. Often linked to luxury, Ruby Starlet is also popular in branding for high-end fashion or beauty products. In the automotive industry, shades of ruby are used for premium car models and detailing. Its balanced contrast against both light and dark backgrounds makes it a safe and sophisticated choice for logos, text, and graphic design as well.

Palette neighbours