#7A1502
- RGB
- 122, 21, 2
- Brightness
- 68.6
- HSL (°,%,%)
- 10°, 97%, 24%
- HSV V %
- 48%
- Lab
- 25.8, 41.7, 37.0
- CMYK (%)
- 0%, 83%, 98%, 52%
- PNG size
- 6.1 KB
- Tone / Feel
- very dark, intense warm hue
Recommended text: White (10.85:1 — AAA / AAA)
Color Profile: #7A1502
Common Name: Pantone P 47-16 C
RGB: (122, 21, 2)
HSL: (5, 98%, 24%)
Contrast Ratio vs White: 5.59:1 (AA Pass)
Contrast Ratio vs Black: 7.85:1 (AA Pass)
Mood Blurb: #7A1502, a deep and intense red, exudes a sense of strength and passion. It’s bold, almost aggressive, yet undeniably captivating. This color strikes a balance between power and warmth, often evoking feelings of warmth, confidence, and vitality. It’s ideal for spaces or designs that aim to make a strong, lasting impression.
Close Named Matches:
- Pantone CMYK Color Guide: #7A1502 (Exact Match)
- Australian Standard R14 Waratah: #9B2B2A (ΔE=14.11)
- BS 2660 Post Office Red: #922529 (ΔE=14.44)
- Behr Red Hawk: #7F2611 (ΔE=6.40)
- Pantone Solid Coated PANTONE 484 C: #9C3022 (ΔE=11.50)
Why Designers Use It:
Designers use #7A1502 primarily for its strong visual impact, often in branding, advertising, and product packaging where an intense emotional response is desired. The red hue is associated with passion, power, and sometimes danger, making it ideal for industries such as automotive (for a sporty look), fashion (for bold statement pieces), and entertainment (for striking visuals). It is also used in military, aviation, and automotive design for visibility and energy. This color is trending in modern design for its ability to grab attention without overwhelming the senses, especially when paired with neutral tones like black or white.
The use of this color in packaging, signage, and digital design ensures that the product or message stands out. It’s especially effective in creating urgency, often used in sales promotions or limited-time offers. In regional terms, this deep red has ties to both Western and Eastern cultural expressions of strength and prosperity, often seen in Chinese New Year celebrations or Western 'power' brands.