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#78ADC2

Brightness
161.8
HSL (°,%,%)
197°, 38%, 62%
HSV V %
76%
Lab
67.9, -12.1, -16.3
PNG size
6.6 KB
Tone / Feel
mid, soft cool hue
Black text 8.56:1 AAA (normal) · AAA (large)
White text 2.45:1 Fail (normal) · Fail (large)

Recommended text: Black (8.56:1 — AAA / AAA)

Color Profile: #78ADC2

Common Name: Arctic Blue / Fiesta Blue

RGB: (120, 172, 194)

HSL: (193°, 38%, 59%)

Contrast Ratio:
vs White: 3.9 (AA pass)
vs Black: 6.7 (AA pass)

Mood: A tranquil yet striking hue that radiates cool sophistication. Arctic Blue, with its calming blue tones, evokes a sense of clarity and space. This color is often associated with calm, serene environments and is perfect for creating balanced, peaceful design schemes. Its cool undertones also lend it an air of professionalism, often seen in corporate settings. Despite being cool, it’s still engaging and elegant.

Notable Matches:

  • BS 381C-112 - Arctic Blue / Fiesta Blue (#78ADC2) - British Standard
  • Kelly Moore - Sea Gem (#77ADC2) - Kelly Moore Paint
  • Pantone 7458 C - Milky Blue (#74A9BD) - Pantone Solid Coated
  • Jotun - Bayside Blue (#95B6CA) - Jotun Paint

Why Designers Use It:

  • Visual Impact: Arctic Blue stands out in design for its balanced and calm aesthetic. It serves well for spaces aiming to promote relaxation while also offering an approachable and clean look. The color does not overwhelm but instead brings a cool elegance that enhances professional, creative, and minimalist settings.
  • Industry Usage: This color is frequently used in corporate branding, interior design, and architecture to create serene and professional atmospheres. It’s seen in modern office spaces and branding for tech and software companies, where clarity and professionalism are key. It is also used in healthcare design for its calming effects.
  • Trendiness: Arctic Blue has grown in popularity in the design world due to its versatile application across industries. It is part of a broader trend towards cool-toned blues and greens, which are now seen as fresh and modern in both residential and commercial design.
  • Affiliation: While not tied to any specific culture or natural element, this color does carry a contemporary, global appeal. It resonates with modern aesthetics, often linked to the digital world and high-tech industries. It is also used in nautical designs, drawing inspiration from the sea and sky.

Palette neighbours