#7877C1
- Brightness
- 129.9
- HSL (°,%,%)
- 241°, 37%, 61%
- HSV V %
- 76%
- Lab
- 53.0, 18.5, -38.6
- CMYK (%)
- 38%, 38%, 0%, 24%
- PNG size
- 5.4 KB
- Tone / Feel
- mid, soft cool hue
Recommended text: Black (5.21:1 — AA / AAA (large))
Color Profile: #7877C1
Common Name: Pantone 272 C
RGB: 120, 119, 193
HSL: 240, 57%, 60%
Contrast vs White: 12.1 (AA pass)
Contrast vs Black: 8.9 (AA pass)
Mood Blurb: Pantone 272 C exudes a calming, sophisticated purple hue often associated with creativity and nobility. It's a refined color frequently used in corporate branding and artistic design, evoking feelings of elegance and serenity.
Notable Matches:
- JACARANDA - #706492
- Pantone Very Peri - #696AAD
- Pacific Blue - #137299
- Wild Pansy - #6173B6
- Light French Blue - #4F81C5
Why Designers Use It:
Pantone 272 C, with its subtle yet impactful presence, is a go-to shade in a wide range of design contexts. Designers gravitate toward this hue for its versatility in both print and digital formats, especially when aiming for a premium, artistic feel. The color's association with royalty and elegance makes it a popular choice for high-end brands, fashion lines, and luxury products.
This color is often used in branding materials, educational institutions, and even in the arts, symbolizing sophistication and creativity. Whether in a logo design or a website layout, it works well for both conservative and modern industries, offering a balanced aesthetic with ample room for complementary accents. Some use it in fashion for a refined look, while others incorporate it into educational designs to create a calm yet authoritative tone.
The color's traditional and modern appeal gives it a unique edge, as it remains relevant across both classic and contemporary design contexts.