#7851A9
- RGB
- 120, 81, 169
- Brightness
- 106.8
- HSL (°,%,%)
- 267°, 35%, 49%
- HSV V %
- 66%
- Lab
- 42.4, 34.7, -41.5
- CMYK (%)
- 29%, 52%, 0%, 34%
- PNG size
- 6.5 KB
- Tone / Feel
- mid, soft cool hue
Recommended text: White (5.92:1 — AA / AAA (large))
Color Profile: #7851A9
Common Name: Lavender Purple
RGB: (120, 81, 169)
HSL: (259, 45%, 47%)
Contrast vs White: 4.1:1 (AA Pass)
Contrast vs Black: 10.4:1 (AAA Pass)
Mood Blurb
This shade of purple evokes feelings of creativity, mystery, and elegance. Often associated with artistic expression and thoughtful reflection, #7851A9 strikes a balance between warmth and coolness, making it both inviting and introspective. It's a modern and versatile color that remains popular in design due to its calming, yet bold presence.
Close Matches
- Australian Standard AS2700 - Purple #7B4A7B ΔE=23.17
- Jotun Paint - TAALUK #786087 ΔE=29.16
- Benjamin Moore - Mystical Grape #674C87 ΔE=17.21
- Pantone FHI - Afterparty #6F54A1 ΔE=7.33
- RAL Classic - Signal Violet #8B5989 ΔE=24.07
Why Designers Use It
Designers are drawn to #7851A9 for its ability to merge sophistication with accessibility. Often used in the design of artistic spaces, branding for creative industries, and fashion collections, this shade of purple brings a sense of high-end appeal while maintaining relatability. It’s a popular choice in interior design, particularly for creating calm, contemplative environments. Artists and designers often gravitate toward this color for its dynamic yet soft tone, which can lend itself to both vintage and contemporary aesthetics.
This color is also noted for its historical use in royalty and religious contexts, where purple was a symbol of wealth and power. In modern times, it’s embraced by industries like cosmetics, tech, and entertainment, leveraging its regal associations to create compelling visual narratives.