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#77B800

Brightness
155.3
HSL (°,%,%)
81°, 100%, 36%
HSV V %
72%
Lab
68.2, -43.5, 68.7
PNG size
6.0 KB
Tone / Feel
dark, intense cool hue
Black text 8.64:1 AAA (normal) · AAA (large)
White text 2.43:1 Fail (normal) · Fail (large)

Recommended text: Black (8.64:1 — AAA / AAA)

Color Profile: #77B800

Common Name: Pantone Solid Coated

RGB: 119, 184, 0

HSL: 72°, 100%, 36%

Contrast vs White: 4.7 (Passes AA)

Contrast vs Black: 14.0 (Passes AAA)

Mood: The Pantone Solid Coated #77B800 evokes a feeling of freshness and vibrancy. This color sits in the spectrum of vivid greens, offering a natural and energetic vibe. It is often associated with health, nature, and new beginnings, symbolizing vitality and growth. As a bright and striking shade, it captures attention without overwhelming the viewer, making it a popular choice for projects aiming to convey positive energy and renewal.

Notable Matches:

  • BS 2660 - Parakeet #ACAD13 - ΔE=27.25
  • Jotun - Mosley #89B04B - ΔE=26.23
  • Pantone FHI - Jasmine Green #7FC844 - ΔE=13.26
  • RAL 6038 - Luminous Green #00B72C - ΔE=25.55

Why Designers Use It:

This particular shade of green, Pantone #77B800, is used predominantly in branding and design that seeks to inspire energy and environmental connections. Designers often turn to it for projects related to sustainability, health, and vitality. The color is heavily used in the food and beverage industry, as well as eco-conscious branding. Its visibility makes it effective in grabbing attention without being too harsh on the eyes. Additionally, its psychological association with nature makes it suitable for brands that emphasize organic or eco-friendly values. From interior design to marketing materials, it serves as a perfect balance of striking and refreshing.

The color's deep yet lively green comes from natural influences such as plants, herbs, and fresh foliage, which makes it appealing across various cultural contexts. From the automotive industry to digital marketing, Pantone #77B800’s vibrant yet earthy tone plays into global design trends that seek to marry nature with modernity. This particular hue fits well within contemporary trends, especially in areas where fresh, organic aesthetics are becoming a priority.

Palette neighbours