#77669C
- Brightness
- 114.5
- HSL (°,%,%)
- 259°, 21%, 51%
- HSV V %
- 61%
- Lab
- 46.7, 18.6, -30.0
- CMYK (%)
- 24%, 35%, 0%, 39%
- PNG size
- 5.9 KB
- Tone / Feel
- mid, soft cool hue
Black text
4.17:1
Fail (normal) · AA (large) (large)
White text
5.04:1
AA (normal) · AAA (large) (large)
Recommended text: White (5.04:1 — AA / AAA (large))
Color Profile: #77669C
Common Name: Lavender Purple
RGB: 119, 102, 156
HSL: 240, 22%, 50%
Contrast vs White: 3.6 (AA fail)
Contrast vs Black: 8.1 (AA pass)
Mood: This soft, muted purple evokes feelings of calmness and serenity. It is often associated with creativity and relaxation, making it a perfect choice for artistic and design-driven projects. The balance of cool and neutral tones makes it versatile across various design styles, from modern minimalism to vintage chic.
Close Named Matches:
- Dutch Boy: #77669C - Exact match
- Behr Paint: #73689A - Celestial Lilac, ΔE=3.24
- Benjamin Moore: #6D5A8E - Seduction, ΔE=4.84
- Pantone: #8272AD - Dahlia Purple, ΔE=5.41
- RAL: #816895 - Pearl Violet, ΔE=6.18
Why Designers Use It:
- Designers love using #77669C for its versatile and timeless appeal. This shade of lavender purple offers a sophisticated, yet relaxed vibe that fits into both high-end design and casual creative environments.
- It’s often associated with artistic endeavors, making it a staple in visual art and design fields, especially in projects that aim to evoke creativity and calmness.
- It has seen significant use in interior design, especially in spaces aiming for a calming ambiance, such as lounges, art studios, and spas.
- It’s also a popular choice in branding for brands that want to project creativity and elegance, especially those in the fashion and beauty industries.
- Being a versatile color, #77669C is trendy in both modern and retro styles, making it a timeless addition to any designer's palette.
Structure and Use:
- From a structural perspective, this color works well in high-contrast applications, especially in pairing with white for clean and elegant designs or with darker colors for depth and drama.
- It is frequently used in the design of consumer goods, particularly in items that are meant to appeal to a sophisticated or artistic market, like clothing, packaging, and decor.