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#767C9E

Brightness
126.6
HSL (°,%,%)
231°, 17%, 54%
HSV V %
62%
Lab
52.7, 5.6, -19.0
PNG size
5.9 KB
Tone / Feel
mid, muted cool hue
Black text 5.15:1 AA (normal) · AAA (large) (large)
White text 4.08:1 Fail (normal) · AA (large) (large)

Recommended text: Black (5.15:1 — AA / AAA (large))

Color Profile: #767C9E

Common Name: Bossa Nova Blue

RGB: 118, 124, 158

HSL: 214°, 16%, 50%

Contrast:
Vs White: 0.4 (AA Pass)
Vs Black: 7.8 (AA Pass)

Mood Blurb: #767C9E, or Bossa Nova Blue, is a calm, cool, and balanced hue, evoking feelings of tranquility and subtle sophistication. Its cool tones make it an ideal color for professional and creative environments, offering a sense of stability and focus. Often used in designs aiming to strike a balance between understated elegance and contemporary flair, this color is popular in interior design, branding, and tech aesthetics.

Close Matches:

  • Benjamin Moore: Queen's Wreath (#7D829E) - ΔE=4.23
  • Dunn-Edwards: Bossa Nova Blue (#767C9E) - ΔE=0.00
  • Pantone: Pantone 5285 C (#8684A4) - ΔE=4.76
  • Jotun: Orchid Musk (#8D8FB0) - ΔE=7.80

Why Designers Use It:

Designers favor #767C9E for its calming yet professional appearance. Its subdued hue allows it to be versatile, fitting in a variety of settings—from corporate offices to creative workspaces. The subtle greyish tones mixed with a soft blue undertone create a sophisticated yet approachable vibe. This color is often associated with trustworthiness and dependability, making it ideal for tech companies, corporate branding, and interior designs looking for a minimalist but professional touch. The trend for muted, cool-toned blues like this one is not only rooted in modern aesthetics but also in the desire for calm, focus, and clarity. While the color is popular in countries that embrace modern design philosophies, its usage spans globally, with notable presence in Europe and North America. In particular, it finds frequent use in branding for technology and digital products due to its neutral yet tech-savvy feel. The calming nature of Bossa Nova Blue makes it perfect for creating serene environments in spaces where productivity and creativity need to thrive.

Palette neighbours