Select Page

← All HEX colors

#7498BE

Brightness
147.3
HSL (°,%,%)
211°, 36%, 60%
HSV V %
75%
Lab
61.6, -2.7, -23.6
PNG size
6.2 KB
Tone / Feel
mid, soft cool hue
Black text 6.98:1 AA (normal) · AAA (large) (large)
White text 3.01:1 Fail (normal) · AA (large) (large)

Recommended text: Black (6.98:1 — AA / AAA (large))

Color Profile: #7498BE

Common Name: Lobelia

Hex: #7498BE

RGB: (116, 152, 190)

HSL: (210°, 34%, 57%)

Contrast: 4.2 (White), 7.7 (Black)
AA pass vs. white: Pass AA pass vs. black: Pass

Mood: #7498BE has a serene, peaceful blue tone, evoking a sense of tranquility and calmness. It feels balanced and harmonious, perfect for settings that require focus and clarity, like offices or creative spaces. Its cool undertones give off an inviting yet professional vibe, making it suitable for a wide range of applications from design projects to corporate branding.

Notable Matches:

  • Sherwin-Williams: Lobelia (#7498BE)
  • Federal Standard 595c: 35240 - Blue (#7491B1)
  • Behr Paint: Ocean Ridge (#7393B5)
  • Benjamin Moore: Blue Dragon (#6C8EB4)
  • Pantone Solid Coated: PANTONE 645 C (#729ABD)

Why Designers Use It:

This shade is often chosen for its ability to induce calm and focus, making it ideal for educational or professional environments. In the design world, it’s a versatile color that works well for both branding and interior design, especially in spaces meant to promote productivity and creativity. It’s often used in corporate branding for tech companies, design studios, and educational institutions. Its strong yet understated presence makes it a frequent choice for digital design, packaging, and even uniforms. While the shade can be considered traditional, its continued use is a testament to its timeless appeal and professional quality.

Relevant Associations: This shade doesn't belong to a single, dominant tradition, but it does align closely with design trends emphasizing professional, modern aesthetics. It’s particularly popular in the tech and corporate sectors for branding. This color is often linked to companies in the digital space, educational institutions, and high-end consulting firms. Interestingly, the exact blue is frequently found in some naval and air force uniforms, invoking trust and reliability. Some cultures also associate it with peace and stability, reinforcing its widespread appeal in calm and serious design contexts.

Delta E Comparison: - Sherwin-Williams Lobelia (#7498BE) to Federal Standard 595c 35240 - Blue (#7491B1): ΔE=0.00 (Exact match). - Behr Ocean Ridge (#7393B5) to Pantone Solid Coated PANTONE 645 C (#729ABD): ΔE=4.46 (Visibly noticeable but still within acceptable range).

Palette neighbours