#73544C
- RGB
- 115, 84, 76
- Brightness
- 93.6
- HSL (°,%,%)
- 12°, 20%, 37%
- HSV V %
- 45%
- Lab
- 38.7, 11.7, 9.7
- CMYK (%)
- 0%, 27%, 34%, 55%
- PNG size
- 5.8 KB
- Tone / Feel
- dark, soft warm hue
Black text
3.10:1
Fail (normal) · AA (large) (large)
White text
6.77:1
AA (normal) · AAA (large) (large)
Recommended text: White (6.77:1 — AA / AAA (large))
Color Profile: #73544C
Common Name: Matthews Chocolate Bliss
RGB: (115, 84, 76)
HSL: (14°, 18%, 37%)
Contrast vs White: 2.8:1 (Fails AA)
Contrast vs Black: 8.6:1 (Passes AAA)
Mood Blurb: #73544C exudes a calm, earthy richness, perfect for creating a grounded and natural atmosphere. It resonates with a timeless, vintage charm, blending a soft yet deep warmth. This color invites comfort and sophistication, making it ideal for rustic, retro, or nature-inspired designs.
Named Matches:
- Matthews Chocolate Bliss - #73544C (Matthews Paint)
- Benjamin Moore Fresh Brew - #695047 (Benjamin Moore)
- Behr Vermont Brown - #74564E (Behr)
- BS 381C Camouflage Red - #845B4D (British Standard)
Delta E: Matthews Chocolate Bliss has a Delta E of 0.00, making it a perfect color match for any related design purposes in the same color family.
Why Designers Use It:
- Matthews Chocolate Bliss is often favored by designers for its deep, earthy tones that evoke warmth and stability. It's particularly popular in interior designs that aim for a vintage or rustic feel, with a natural aesthetic that's both calming and inviting.
- This color is a staple in industries focused on home décor, specifically in paint and furniture design. Its understated elegance makes it a perfect choice for creating a cozy, nostalgic atmosphere.
- In fashion, it is used subtly to add depth and richness to fabric patterns and designs, especially in the autumn and winter collections where deeper tones are emphasized.
- The earthy, subdued quality of #73544C also makes it ideal for educational environments, where a calm and focused atmosphere is desired. It can be used effectively in libraries, study rooms, and other spaces where concentration is key.
- In some regions, #73544C is associated with high-end branding in the food and beverage industry, evoking premium products like dark chocolate, coffee, and wines. It symbolizes refinement and sophistication while maintaining an approachable, organic quality.