#732E2D

Color Profile: #732E2D

Common Name: Red

RGB: 115, 46, 45

HSL: 0°, 38%, 35%

Contrast vs White: 8.1 AA Pass

Contrast vs Black: 11.4 AA Pass

Mood: This rich, deep shade of red is often associated with warmth, passion, and energy. It's bold, yet not overwhelming, providing a grounding presence while conveying a sense of luxury and sophistication. It's frequently used in design elements that require attention and a touch of elegance. Its slightly muted tone helps it stand out without being too aggressive, making it popular for both modern and traditional designs.

Close Matches:

• Australian Standard AS2700 R54 Raspberry: #80302F (ΔE=5.66)
• BS 2660 Crimson/Cherry: #6A2C31 (ΔE=6.14)
• British Standard BS 381C-473 Gulf Red: #793932 (ΔE=4.87)
• Pantone FHI 19-1338 TCX Russet Brown: #743332 (ΔE=2.72)
• Sikkens 4041 C0.40.20: #712B28 (ΔE=2.14)

Why Designers Use It:

Designers gravitate towards this shade due to its perfect balance between warmth and subtlety. It's a versatile tone, which can be used in various industries, from fashion to automotive design. Its grounding, earthy quality makes it an excellent choice for creating environments that feel both luxurious and approachable. While it is associated with passion, it is not as intense as brighter reds, making it ideal for use in living spaces, branding, and digital design where you want to evoke warmth without overwhelming the viewer.

Its use is particularly prevalent in the interior design industry, where it is often seen in combination with gold or wood tones to create a rich, classic feel. Some fashion brands also use this color for high-end products to convey sophistication. The color has ties to vintage, rustic, or even retro styles, thanks to its deep, earthy undertones. It’s a reliable pick in areas like hospitality design, where a welcoming yet upscale atmosphere is essential.