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#6F62A7

Brightness
111.8
HSL (°,%,%)
251°, 28%, 52%
HSV V %
65%
Lab
45.5, 21.5, -35.4
PNG size
5.8 KB
Tone / Feel
mid, soft cool hue
Black text 3.98:1 Fail (normal) · AA (large) (large)
White text 5.28:1 AA (normal) · AAA (large) (large)

Recommended text: White (5.28:1 — AA / AAA (large))

Color Profile: #6F62A7

Common Name: Lavender Purple

RGB: (111, 98, 167)

HSL: (252, 27%, 51%)

Contrast vs White: 2.3 (AA pass)

Contrast vs Black: 5.3 (AA pass)

Mood: This color exudes a calming, soothing atmosphere, often associated with elegance, creativity, and a gentle luxury. It's popular in design fields looking for a balance between soft pastels and more assertive hues, making it ideal for both intimate and vibrant settings.

Close Named Matches:

  • JACARANDA - #706492 (ΔE=13.52)
  • Dark Violet - #6E4A75 (ΔE=18.96)
  • Purple Infusion 2 - #69538E (ΔE=8.26)
  • Mystical Purple - #796A9D (ΔE=11.12)

Why Designers Use It

  • Elegant and Versatile: Designers love this color for its ability to blend well in both traditional and modern settings. It’s often used in fashion, interior design, and branding for a touch of sophistication.
  • Trendy Color Choice: The shade is currently seen as a trendy choice in various industries, especially in luxury brands and wellness spaces, where it invokes a sense of calm and high-end appeal.
  • Emotional Impact: Lavender purple has an emotionally soothing effect, which is why it’s frequently used in spaces designed for relaxation, such as spas, yoga studios, and wellness centers.
  • Associated with Creativity: It’s also linked to creativity and spirituality, making it a popular choice in artistic and creative workspaces, giving an environment that encourages free thinking and inspiration.
  • Versatile Across Industries: Though it’s used broadly, it’s particularly noted in the beauty industry, high-end fashion brands, and educational materials, often symbolizing creativity and calm.

Palette neighbours