#698FB0
- Brightness
- 137.2
- HSL (°,%,%)
- 208°, 31%, 55%
- HSV V %
- 69%
- Lab
- 57.8, -4.5, -21.5
- CMYK (%)
- 40%, 19%, 0%, 31%
- PNG size
- 7.0 KB
- Tone / Feel
- mid, soft cool hue
Recommended text: Black (6.16:1 — AA / AAA (large))
Color Profile: #698FB0
Common Name: NCS 1950 Index - Blue
RGB: 105, 143, 176
HSL: 211°, 26%, 56%
Contrast Ratios:
- White: 5.5:1 (AA Pass)
- Black: 11.4:1 (AAA Pass)
Mood & Popularity: This shade strikes a balance between cool and calming, offering a serene yet refined vibe. Its use in design projects is often associated with professionalism, trustworthiness, and quiet elegance. As a modern color, it's becoming increasingly popular in corporate settings, especially in branding and design work meant to convey stability and approachability.
Close Named Matches:
- RAL 5024 - Pastel Blue (#6998B0)
- BS 2660-7088 - Wedgewood Blue (#7F9FAE)
- Pantone 7454 C - Soft Blue (#6391B5)
- Pantone 16-4021 TCX - Allure (#7291B4)
Why Designers Use It:
- This shade is highly favored for its versatility in professional and minimalist design. It brings a sense of calm without overpowering the surroundings, making it ideal for both corporate branding and interior design.
- Designers often use it to create a modern, calming atmosphere in websites, apps, and product packaging. Its soft blue undertones are also suitable for designs requiring a touch of sophistication.
- The color is well-suited for digital media where clarity and ease of reading are priorities, especially when paired with clean white or dark text for optimal legibility.
- Regionally, this color has been favored in Scandinavian design, where its muted tones align with the cool, clean aesthetic often associated with the region's design trends.
- Industries that embrace this color include tech, healthcare, education, and even luxury goods, as it conveys trust, quality, and professionalism.