#69538E
- RGB
- 105, 83, 142
- Brightness
- 98.2
- HSL (°,%,%)
- 262°, 26%, 44%
- HSV V %
- 56%
- Lab
- 39.8, 22.2, -29.4
- CMYK (%)
- 26%, 42%, 0%, 44%
- PNG size
- 6.8 KB
- Tone / Feel
- dark, soft cool hue
Recommended text: White (6.50:1 — AA / AAA (large))
Color Profile: #69538E
Common Name: Purple Infusion 2
RGB: (105, 83, 142)
HSL: (255, 25%, 45%)
Contrast with White: 4.4 (AA Pass)
Contrast with Black: 8.1 (AA Pass)
Mood:
Rich and sophisticated, #69538E evokes a sense of elegance and creativity. Its deep purple tones create a refined atmosphere, often associated with mystery, luxury, and artistic expression. Whether it's used in design for interiors, branding, or visual arts, this shade offers a timeless, yet modern appeal.
Notable Matches:
- Dulux Trade - Purple Infusion 2: #69538E (ΔE=0.00)
- Munsell Color System - 2.5p 4/10: #69599A (ΔE=4.43)
- Pantone Solid Coated - PANTONE 268 U: #71588D (ΔE=4.44)
- Benjamin Moore - Mystical Grape: #674C87 (ΔE=3.05)
Why Designers Use It:
#69538E is a versatile color often selected for its rich, sophisticated tone. Its uses span across several industries, notably interior design and branding, where it communicates luxury, depth, and refinement. The color's strong contrast makes it a popular choice in high-end fashion design and corporate identities aiming for a professional yet creative image. The shade also resonates strongly in the world of visual art, where it is often employed to evoke a sense of mystery or dramatic impact.
This color is particularly useful in color schemes where mood and tone are paramount, including in luxury branding for cosmetics, fashion, and interior decor. While purple shades have long been associated with royalty and nobility, this specific hue's association with both modernity and tradition allows it to appeal to diverse design contexts.
In addition to its aesthetic appeal, the practical applications of #69538E can be found in specific industry products—be it interior paints, textiles, or consumer goods. Its timeless appeal makes it suitable for modern branding, while its deep hue connects with both tradition and contemporary styles. The subtle blend of blue and purple in the color can also draw associations to artistic trends, making it particularly popular in visual art spaces.
Industry Relevance: Fashion, interior design, branding, visual art, luxury goods.