#69000E

Color Profile: #69000E

Common Name: Deep Crimson

RGB: 105, 0, 14

HSL: 350°, 100%, 21%

Contrast (vs White): 10.0 (AA Pass)

Contrast (vs Black): 7.8 (AA Pass)

Mood: This color evokes a sense of depth and sophistication, often linked to passion, strength, and luxury. It is bold and attention-grabbing, offering an intense and dramatic feel. Deep Crimson resonates as a color that speaks of elegance and power, while remaining versatile for both modern and classic designs.

Notable Color Matches:

• Australian Standard AS2700 - Crimson - #942A2C - ΔE=14.24
• BS 381C:1996 - Crimson - #8B1A32 - ΔE=14.82
• Jotun Paint - Dragon Red - #883E3C - ΔE=20.86
• Pantone FHI - Red Dahlia - #7D2027 - ΔE=9.93
• Pantone Solid Coated - Deep Red - #7A2426 - ΔE=10.56

Why Designers Use It

This rich, deep hue is commonly used in designs that require a bold and assertive statement. It is frequently seen in high-end fashion, branding, and automotive design, where it symbolizes both strength and luxury. The color is also popular in the arts and entertainment industry, where it can evoke passion, drama, or sophistication. It is often used in theater sets, film, and branding for luxury goods or high-end products.

In interior design, Deep Crimson is sometimes used to create a sense of warmth and intimacy, making it a favored choice for accent walls or luxurious textiles. It also plays an important role in heritage and vintage-inspired designs, where its classic associations are key. The use of this color is particularly popular in regions with a rich historical association with regal or powerful imagery, especially in European and Middle Eastern cultures.

Notable Industries & Materials:

• Luxury goods (fashion, automobiles)
• Theater & film production (sets, props)
• Textile & fabric (upholstery, drapery)
• Heritage & vintage design (interiors, branding)