#684D42

Color Profile: #684D42

Common Name: Cocoa Brown

RGB: (104, 77, 66)

HSL: (21, 24%, 31%)

Contrast vs White: 3.3:1 (AA fail)

Contrast vs Black: 16.3:1 (AA pass)

Mood: This color evokes warmth and sophistication with a deep, earthy brown tone, often associated with natural elements like rich soil, chocolate, or wood. It's a grounded, cozy color that feels inviting and rustic, often used in designs that call for elegance and a natural feel. It’s a reliable and comforting hue, perfect for creating an atmosphere of stability.

Close Matches:

• Pantone FHI - Downtown Brown: #684B41 (ΔE=1.25)
• Jotun - Cocoa: #654840 (ΔE=2.64)
• Behr - Coffee Beans: #674B40 (ΔE=0.91)
• BS 2660 - Congo Brown: #574635 (ΔE=7.04)
• RAL Classic - Nut Brown: #654A3F (ΔE=1.27)

Why Designers Use It:

• Richness: Designers use #684D42 for its deep, luxurious tone, which brings a sense of elegance and warmth to interiors and branding. It's commonly chosen for upscale home decor, luxury packaging, and restaurant designs.
• Natural Connection: Its earthy, natural appearance makes it a popular choice in eco-conscious design schemes. Often associated with wood, chocolate, and earth, it appeals to those looking for an organic, grounding effect in their design palette.
• Versatility: The color's ability to complement other neutral tones and rich, deep shades makes it ideal for use in diverse design contexts. It pairs well with both vibrant colors and other earthy tones, making it adaptable in a variety of design applications.
• Timelessness: Cocoa Brown is timeless and not overly trendy. It has remained a popular choice for classic and traditional designs, especially in furniture, textiles, and even automotive designs.
• Industry Usage: Beyond interior design, this color is often used in the automotive industry for its grounding, reliable appeal. It's also found in the branding and packaging of high-end products, as well as in luxury chocolate packaging, emphasizing premium quality.