#677E96
- Brightness
- 122.7
- HSL (°,%,%)
- 211°, 19%, 50%
- HSV V %
- 59%
- Lab
- 51.8, -2.4, -15.6
- CMYK (%)
- 31%, 16%, 0%, 41%
- PNG size
- 5.5 KB
- Tone / Feel
- mid, soft cool hue
Recommended text: Black (5.00:1 — AA / AAA (large))
Color Profile: #677E96
Common Name: Munsell Blue
RGB: 103, 126, 150
HSL: 210°, 18%, 52%
Contrast vs White: 3.5:1 (Fail AA)
Contrast vs Black: 13.1:1 (Pass AA)
Mood & Context:
This shade of blue evokes a sense of calm and professionalism, often seen in designs requiring trustworthiness and stability. It’s frequently associated with quiet confidence and modern elegance, lending itself well to both corporate and artistic settings.
Close Named Matches:
- Australian Standard AS2700 - Purple Blue #597B95 (ΔE=3.93)
- British Standard BS 381C:1996 - Pru Blue #5F7682 (ΔE=7.87)
- Pantone FHI - Blue Shadow #67829A (ΔE=1.84)
- RAL Classic - Pigeon Blue #6B839B (ΔE=1.92)
Why Designers Use It:
This color is a go-to for designers working in corporate, technology, or academic sectors, as it communicates clarity and reliability. It’s frequently used in branding for businesses aiming to project a sense of calm authority. Given its moderate saturation and darkened hues, it is also favored in industries like aviation, automotive, and even luxury packaging where a more serious, professional aesthetic is desired.
Additionally, it has historical significance, drawing inspiration from both the navy and industrial design traditions, further reinforcing its associations with strength and professionalism. Designers appreciate its versatility in both light and dark themes, which works well across digital and print mediums alike. This color is especially popular in European and North American design, fitting in with current minimalistic trends while also retaining a timeless appeal.