#664D44

Color Profile: #664D44

Common Name: Hasbrouck Brown

RGB: (102, 77, 68)

HSL: (16°, 18%, 31%)

Contrast Ratio: 4.7:1 (vs. white), AA Pass

Color Mood

#664D44 evokes a warm, earthy presence, often associated with vintage, natural, or rustic themes. Its grounded, muted tone suggests reliability and a connection to nature, often used in design to instill comfort and a sense of security.

Close Named Matches

• Benjamin Moore: Hasbrouck Brown - #664D44
• Behr: Natural Bark - #664D43
• Jotun: Cocoa - #654840
• Pantone FHI: Brunette - #684D46
• RAL: Nut brown - #654A3F

Why Designers Use It

• This color's earthy brownish hue is often used to invoke a natural, grounded feel. Its versatility makes it perfect for creating a warm atmosphere, and it works well in both interior and graphic design.
• Commonly used in design for vintage or retro styles, this color often evokes a sense of tradition and timelessness. It’s seen frequently in both corporate branding and in fashion collections that draw inspiration from natural themes.
• The connection with nature and earthiness makes it ideal for industries such as interior design, architecture, and luxury packaging, particularly in cosmetics and home decor.
• It has a subtle elegance that is particularly favored in the design of high-end furniture, textiles, and natural material-based designs (like wood, stone, and clay). Its appeal to minimalistic yet warm aesthetics makes it a designer's go-to for creating sophisticated, understated looks.
• The color draws inspiration from natural materials such as earth tones, wood, cocoa, and leather, and can evoke a sense of rustic or vintage charm. It is often used in the design of packaging for premium products or eco-conscious brands.