#663F49
- RGB
- 102, 63, 73
- Brightness
- 77.8
- HSL (°,%,%)
- 345°, 24%, 32%
- HSV V %
- 40%
- Lab
- 31.5, 18.6, 1.1
- CMYK (%)
- 0%, 38%, 28%, 60%
- PNG size
- 6.0 KB
- Tone / Feel
- dark, soft warm hue
Recommended text: White (8.85:1 — AAA / AAA)
Color Profile: #663F49
Common Name: Wine Red
RGB: (102, 63, 73)
HSL: (348°, 21%, 31%)
Contrast vs White: 3.3 (AA pass)
Contrast vs Black: 8.2 (AAA pass)
General Mood:
The color #663F49 evokes a sense of richness and elegance, often associated with deep, luxurious wines and vintage decor. It exudes a feeling of warmth with a touch of mystery, making it perfect for interiors and fashion trends that call for sophistication and depth. Its dark yet subtle nature makes it versatile, suitable for both contemporary and classic designs.
Close Named Matches:
- Tikkurila Paints - Tango (#663F49) - Exact match
- Pantone CMYK Color Guide (PANTONE P 67-14 C) (#663F49) - Exact match
- Australian Standard AS2700 - Plum (#6A404B) - ΔE=1.61
- Benjamin Moore - Bordéaux Red (#6D4652) - ΔE=3.26
- Farrow and Ball - Preference Red (#6D4247) - ΔE=4.21
Why Designers Use It:
Designers often lean towards #663F49 due to its versatility in creating environments that feel both luxurious and inviting. The deep wine-red hue carries connotations of strength, warmth, and sophistication. It’s frequently used in high-end interior design for creating bold feature walls, luxurious textiles, and vintage-inspired aesthetics. This color is prevalent in the fashion industry as well, where it symbolizes elegance and refinement. Its muted tone ensures it pairs well with both light and dark shades, making it ideal for creating balanced, timeless looks.
Whether incorporated into the automotive industry for interior details, or used in branding for products that emphasize premium quality, the color speaks to tradition while remaining modern. It’s particularly popular in European and upscale markets, where its ties to opulence are well recognized. The natural association with wine and deep, earthy tones also makes it a favorite for rustic or nature-inspired themes.