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#6416B0

Brightness
82.5
HSL (°,%,%)
270°, 78%, 39%
HSV V %
69%
Lab
30.4, 59.9, -65.1
PNG size
6.1 KB
Tone / Feel
dark, intense cool hue
Black text 2.28:1 Fail (normal) · Fail (large)
White text 9.20:1 AAA (normal) · AAA (large)

Recommended text: White (9.20:1 — AAA / AAA)

Color Profile: #6416B0

Common Name: Amethyst Purple

RGB: rgb(100, 22, 176)

HSL: hsl(270, 77%, 38%)

Contrast Ratio: 4.1 (vs. white) AA Pass

Contrast Ratio: 13.3 (vs. black) AA Pass

Color Mood:
The color #6416B0 conveys a deep, rich purple tone often associated with luxury, creativity, and mystery. Its vibrant undertones give it a bold, almost mystical vibe, making it suitable for designs that require a sense of sophistication and intrigue. The color evokes a sense of both calmness and passion, combining the calmness of blue with the intensity of red. Common in artistic and design-based spaces, this hue speaks to imaginative professionals looking to create memorable and striking visuals.

Notable Matches:
- Benjamin Moore: Mystical Grape #674C87 ΔE=51.42
- Behr: Just A Fairytale #685B98 ΔE=53.71
- Pantone Solid Coated: Violet C #4814A0 ΔE=8.50
- Sherwin Williams: Passionate purple #795484 ΔE=57.71
- Dulux: Deep Ultramarine #295078 ΔE=71.22

Why Designers Use It:
Designers often select this color for its ability to blend elegance with creativity. The balance between its cool and warm components makes it an excellent choice for spaces that require both focus and a bit of flair. It's particularly popular in artistic, cultural, and luxury branding, as it represents creativity and exclusivity. This hue can be found frequently in the world of cosmetics, high-end fashion, and product packaging where the intention is to elevate a product’s perceived value. It's also used in various design contexts that seek to convey both innovation and tradition, like in interior design or modern branding projects.

Being a deep purple, it finds itself in various cultural and symbolic references, often connected to regality, spirituality, and luxury. It is not just a fleeting trend but also represents a long-standing association with art, power, and deep creative thought. Designers today rely on it for its ability to elevate visual storytelling, whether for online interfaces, print media, or visual art that requires impact.

Palette neighbours