#61534B
- RGB
- 97, 83, 75
- Brightness
- 86.6
- HSL (°,%,%)
- 22°, 13%, 34%
- HSV V %
- 38%
- Lab
- 36.4, 4.3, 6.8
- CMYK (%)
- 0%, 14%, 23%, 62%
- PNG size
- 6.3 KB
- Tone / Feel
- dark, muted warm hue
Recommended text: White (7.38:1 — AAA / AAA)
Color Profile: #61534B
Common Name: Rawhide
RGB: (97, 83, 75)
HSL: (23°, 12%, 30%)
Contrast:
Vs. White: 6.2 (Passes AA)
Vs. Black: 4.5 (Passes AA)
Mood Blurb: #61534B evokes a grounded and earthy feel, offering an understated yet refined tone that has made it a staple in interior design and high-end product branding. It creates a sense of warmth and stability, but with an elegant, vintage edge.
Notable Color Matches:
- Hallman Lindsay – Rawhide: #61534B (ΔE=0.00)
- Benjamin Moore – Branchport Brown: #61524B (ΔE=0.79)
- Jotun Paint – Cocoa: #615249 (ΔE=0.88)
- Pantone – Solid Coated 411 C: #5E4F4A (ΔE=2.38)
- Behr Paint – Underground: #5F5147 (ΔE=1.54)
Why Designers Use It:
#61534B, known as Rawhide, has earned its place as a beloved color in various industries, particularly in design and branding. This color is versatile, offering depth and richness while avoiding overpowering tones. Its subdued, muted brown hue is often used in creating a rustic, natural ambiance, making it popular in interior design, furniture, and even fashion. Designers often turn to this shade when aiming for a sophisticated yet understated look, ideal for creating warmth and timeless appeal in both modern and traditional settings.
Rawhide is frequently applied in high-end product packaging, where the goal is to evoke trust and reliability. Additionally, it is often seen in leather products, where the organic feel complements the material's texture. Its earthy undertones link it to nature, making it an ideal color choice for eco-conscious brands and sustainable products. This color also holds a notable presence in automotive design, particularly in luxury interiors, giving vehicles a premium and welcoming environment.
Regionally, Rawhide resonates in areas known for their natural landscapes, where nature-inspired designs dominate. It also connects with vintage and retro aesthetics, giving it a sense of nostalgia and tradition. While not overtly trendy, it holds enduring appeal across various industries for its balance of warmth, depth, and sophistication.
Industry Use: Interior design, product packaging, automotive design, furniture, sustainable goods, luxury branding, fashion, eco-friendly products.