#613D54
- RGB
- 97, 61, 84
- Brightness
- 76.2
- HSL (°,%,%)
- 322°, 23%, 31%
- HSV V %
- 38%
- Lab
- 30.7, 19.7, -7.3
- CMYK (%)
- 0%, 37%, 13%, 62%
- PNG size
- 6.2 KB
- Tone / Feel
- dark, soft warm hue
Recommended text: White (9.12:1 — AAA / AAA)
Color Profile: #613D54
Common Name: Beach Plum
RGB: (97, 61, 84)
HSL: (330°, 24%, 29%)
Contrast Ratio vs. White: 7.42:1 (AA Pass)
Contrast Ratio vs. Black: 3.46:1 (AA Fail)
Delta E to known matches:
- Beach Plum - #613D54 (Exact match)
- Plum - #6A404B (ΔE=8.57)
- Royal Berry - #895871 (ΔE=13.62)
- Primitive Plum - #663C55 (ΔE=2.78)
- Plum Kuchen - #6F4360 (ΔE=5.78)
Mood: A rich, understated plum tone that evokes a sense of deep warmth and calm. Often used to convey a grounded, sophisticated atmosphere, this hue can add a regal touch to interior spaces or graphic designs. It has a slightly earthy undertone, making it suitable for both contemporary and vintage themes.
Why Designers Use It:
This color is a versatile choice for designers looking for a deep, warm hue that isn’t too bold but still offers a strong visual presence. It finds usage in interior design for cozy, intimate spaces, as well as in fashion for sophisticated garments that carry a sense of elegance. It’s also common in branding that aims to express luxury without being overly extravagant. As a versatile choice, it’s perfect for creating a mood of richness without overwhelming the senses. The color’s association with certain types of fruit, like plums, gives it a natural, organic feel that blends well with earthy color palettes.
This tone is found often in paints for both homes and vehicles. It’s a staple in luxury design but also makes appearances in tech for product designs that convey understated quality. The specific deep berry undertones make it both timeless and trending in modern design, as people increasingly gravitate toward rich, saturated hues for both classic and forward-thinking applications.