#612C16
- RGB
- 97, 44, 22
- Brightness
- 63.3
- HSL (°,%,%)
- 18°, 63%, 23%
- HSV V %
- 38%
- Lab
- 25.0, 22.3, 25.0
- CMYK (%)
- 0%, 55%, 77%, 62%
- PNG size
- 5.5 KB
- Tone / Feel
- very dark, vivid warm hue
Recommended text: White (11.17:1 — AAA / AAA)
Color Profile: #612C16
Common Name: Matthews Brown
RGB: (97, 44, 22)
HSL: (17°, 68%, 23%)
Contrast with White: 12.4 (AA Pass)
Contrast with Black: 8.3 (AA Pass)
Mood: The rich, earthy tone of #612C16 evokes warmth and strength, a color deeply rooted in tradition and natural elements. Often associated with stability and reliability, it draws from the deep, rich browns of the earth and wood tones. This hue tends to inspire a grounded, organic feel that can be both welcoming and sturdy, making it a perfect choice for interiors and natural-themed designs. Its rustic charm pairs well with more neutral shades to bring out its full depth.
Named Matches:
- Matthews Paint: #612C16 - Matthews Brown
- Australian Standard AS2700: #75382D - Venetian Red (ΔE=9.25)
- Behr Paint: #5A2812 - Deep Cherrywood (ΔE=2.43)
- Munsell Color System: #72331A - 2.5yr 3/6 (ΔE=6.74)
Why Designers Use It:
This deep brown color is chosen for its grounding presence, often seen in rustic, industrial, and nature-inspired design. It offers a sense of warmth and reliability that appeals to designers seeking timeless, earthy hues. #612C16 is commonly used in interior design, especially in spaces aiming for a cozy and organic atmosphere, such as homes, cafes, and boutique spaces. Its strong contrast with lighter tones makes it an excellent choice for accent walls or statement pieces. While this color is somewhat traditional, it has seen a resurgence in recent years, largely driven by trends favoring natural materials and organic textures. Designers often pair it with lighter, neutral tones to balance its intensity and to highlight the natural, woodsy elements it evokes.
Notable Structures and Industry Use:
This color is deeply rooted in both nature and history, bringing to mind the shades of aged wood, clay, and other natural materials. Its rustic appeal makes it perfect for the furniture and interior design industries. It is also popular in branding and design for artisanal or high-end craft goods, aligning with values of craftsmanship and tradition. This brown hue has ties to the earthiness of clay and soil, making it popular in agricultural and eco-conscious product branding. In recent years, #612C16 has also been embraced in automotive design for both exterior and interior accents, symbolizing luxury and depth.