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#5DBC0A

Brightness
152.8
HSL (°,%,%)
92°, 90%, 39%
HSV V %
74%
Lab
68.3, -53.6, 67.1
PNG size
6.7 KB
Tone / Feel
dark, intense cool hue
Black text 8.66:1 AAA (normal) · AAA (large)
White text 2.42:1 Fail (normal) · Fail (large)

Recommended text: Black (8.66:1 — AAA / AAA)

Color Profile: #5DBC0A

Common Name: Vivid Green

RGB: 93, 188, 10

HSL: 83, 91%, 37%

Contrast with White: 4.1 (AA Pass)

Contrast with Black: 10.4 (AA Pass)

Why Designers Use It

This striking, vivid green is a popular choice for designs aiming for freshness, energy, and a sense of growth. With a strong presence in brands that evoke a natural, eco-friendly vibe, this color is seen across various industries, including eco-friendly packaging, tech, and interior design. It’s often associated with creativity and the vibrancy of nature, making it a versatile choice for both product design and branding.

Notable Color Matches

  • Behr - Sparkling Apple: #74B339
  • Kelly Moore - Lots Of Lime: #81AB2D
  • Benjamin Moore - Paradise Green: #63B525
  • Pantone Solid Coated - 368 C: #66BC29

Trend Analysis

The color #5DBC0A has grown in popularity due to the rise of sustainability and eco-conscious design, with brands opting for vibrant greens to symbolize environmental responsibility. It has appeared in packaging for natural products, as well as in digital and web design where clean, fresh aesthetics are key. The color also ties back to natural elements like lush forests and new growth, which resonate with environmentally-focused campaigns. The color's use isn't limited to any one industry—it's prevalent in food packaging, technology, and even public signage.

Context and Meaning

This color’s vivid green is a symbolic representation of springtime and rebirth, tied to themes of life, nature, and growth. Its application in design often targets an audience that values eco-consciousness or youthful, energetic products. The contrast it offers against both black and white ensures high visibility, making it a great choice for signage, especially in outdoor and sustainability-themed designs.

Palette neighbours